Ioanna Vrettou

Senior Retail Operations & Buying Leader | Retail Consulting Expert (Fractional/Project-Based)

Greece

About

I’m a Senior Buyer and Retail Sales Professional in fashion - but above all, a builder of brands, teams, and possibility. My journey is grounded in the heart of the Greek fashion market and brings luxury ideas to life on the retail floor. With years of experience growing well-known brands and running multi-store businesses, I combine strong business sense with real relationships. My trusted partners and clients stick with me because I always focus on smart choices - whether I’m buying new collections or working on the shop floor. I know luxury brands inside out, from merchandising and promotions to international purchasing. I’m comfortable handling everything from sourcing and sales to understanding what customers want. Today, as a Retail Consultant and Fractional Retail Leader, I partner with ambitious brands eager to accelerate growth, elevate performance, and bring new retail visions to life. Whether advising on strategic buying, optimizing store KPIs, or supporting bold new market entries, I translate strategy into impactful, on-the-floor execution with creativity and passion. I specialize in: • Store setup from concept to launch • Developing and executing retail strategy • Opening new stores and restructuring existing ones • Managing market entries for new brands • Coaching and training teams for peak performance • Providing hands-on, short-term (fractional) management until your goals are met If your next chapter calls for fresh perspective, commercial savvy, and genuine leadership spirit, let’s connect. I’m open to consulting, fractional roles, and strategic retail partnerships - ready to co-create exceptional results, every step of the way. 📩 Open to consulting, fractional leadership, and strategic retail partnerships.

Experience

  • Retail Manager at TSAKIRIS MALLAS S.A.
    Feb 2025 - Dec 2025 · 11 mos

    • Full ownership of the commercial, operational, and people performance of an entire retail network across Athens and regional markets, with a strong on-the-floor presence. • Hands-on leadership, coaching, and problem-solving support for Area Managers, building accountability while keeping teams motivated and aligned with brand standards. • Design and execution of the annual retail strategy, turning ambitious business goals into clear, actionable plans at store level. • Οversight of performance reporting and KPIs, translating numbers into insights and confidently presenting recommendations directly to the CEO. • End-to-end responsibility for inventory strategy, workforce planning, staff training, and target setting, always balancing commercial results with people development. • Active implementation of performance management frameworks that energize teams, drive sales growth, and improve operational efficiency. • Ensuring smooth, compliant, and consistent store operations, proactively identifying issues and fixing them before they escalate. • Trusted retail advisor and consultant, supporting store teams and leadership with practical improvements in layout, processes, and overall commercial performance.

  • Retail Consultant (Fractional) at Bollicine Mykonos
    Jan 2024 - Oct 2024 · 10 mos

    • Part-time Retail Buying, Training & Consulting, supporting an independent fashion retailer with an existing store in Mykonos and advisory involvement in the setup of a new store in Athens, covering buying strategy, retail operations consulting, and staff training. • International buying responsibility, sourcing collections from Paris, London, and Milan, and supporting retail recruitment and talent identification.

  • Head Buyer & Retail Manager at Salt Water
    Jul 2018 - Nov 2023 · 5 yrs 5 mos

    • Ensured smooth operations of a network of retail stores in Athens, Mykonos, Santorini, Pars and Cyprus and managed a team of Retail Sales Professionals. • Selected and recruited new staff and provided continuous supervision, guidance and training to ensure maximum team and store performance. • Prepared and controlled store budgets aiming to achieve sales targets. Monitored sales and KPIs of all stores and purchases. • Forecasted and closely monitored market trends to determine areas for improvements in stores according to customer preferences. Monitored stock levels sellouts and planned buying. • Evaluated suppliers in Greece and abroad for possible collaboration and determined selections and imports from Europe and the USA.

  • Personal Shopper & Personal Stylist at Self-employed
    Sep 2016 - Feb 2018 · 1 yr 6 mos

    • Consulted with and aided VIP persona in daily styling choices for public appearances. • Conducted personal shopping, offered styling ideas and proposals and putting together outfits from Greek and International Fashion Houses. • Tailored fashion choices to client’s needs, identified client’s taste, activities, body type and desired image.

  • Retail Manager at Linea Imports S.A
    Sep 2014 - Jun 2016 · 1 yr 10 mos

    • Coordinated purchases for a network of stores and made decisions based on sales reports and market trends. • Liaised with international fashion houses for purchases with labels. Ensured the smooth operations of the existing network of retail shops ensuring full stock and sales support. • Managed, trained and evaluated staff performance providing coaching to improve productivity. • Negotiated commercial targets, ensured sales targets were met or exceeded expectations and that all stores adhered to company policies and procedures. • Prepared sales reports, recorded sales data for KPIs, monitored and recorded store operations activities and sales within the network, and analyzed market trends.