Ioanna Nikolopoulou

Corporate & Client Communication Strategist

Ágioi Anárgyroi, Attiki, Greece

About

Communication Specialist and digital enthusiast with a strong focus on staying current with evolving marketing and Communication trends. I have a demonstrated history of working in the Marketing and Advertising industry, with expertise in Brand Communication and Strategy, Social Media Management, Content Marketing, Brand Management, Crisis Management, and integrated Marketing and Communication Strategy. With a background in Public Relations and Communication, I developed a deep interest in the field early on, driven by a genuine curiosity for how brands connect with audiences and build meaningful relationships. Over the years, this interest has grown into a strong professional passion for creating impactful Communication. I am highly creative, detail-oriented, and well-organized, with a consistent ability to meet deadlines and perform effectively under pressure. I value continuous learning and actively seek opportunities to grow while contributing to Brand Development and impact. I particularly enjoy the collaborative nature of Communication —exchanging ideas, shaping concepts, and bringing them to life in ways that resonate with audiences. I also see every challenge as a learning opportunity and use feedback and experience to continuously improve.

Experience

  • Marketing Communications Consultant at Self-employed
    Sep 2024 - Present · 1 yr 10 mos

    As an independent Communications & Marketing professional, I help brands and companies tell compelling stories, build strong audience connections, and drive measurable results. I collaborate with clients across industries—ranging from startups to medium-sized organizations—to develop and execute effective strategies that align with their goals and brand voice. Some of my key responsibilities are developing and implementing multi-channel marketing strategies, creating engaging content tailored for the web, social channels, and newsletters, managing brand messaging, and ensuring consistency across all touchpoints. Lastly, consult on communications strategy, positioning, and audience engagement for specific brands and companies.

  • BACKBONE (Athens, Attiki, Greece)
    • Key Account Manager
      Aug 2021 - Aug 2024 · 3 yrs 1 mo

      As a Key Account Manager, I am managing all existing Key Accounts, performing cross-selling & up-selling activities, while generating profitable sales. Besides the above, I am establishing long term business relationships with existing clients and identifying new customer acquisition opportunities. Furthermore, I work closely with other members of sales and operations teams in order to close succesfully a sales cycle and offer a great customer experience. Finally, I am responsible for creating client proposals and gathering all the appropriate documentation and information for RFPs and pitches.

    • Digital Account & Project Manager
      Mar 2021 - Aug 2021 · 6 mos

  • Results Manager & Commentator at Hellenic Archery Federation
    Sep 2017 - Dec 2022 · 5 yrs 4 mos

  • Account Executive & Social Media Manager at Isobar
    Aug 2019 - Feb 2021 · 1 yr 7 mos

    I was the key contact between the client and agency, understanding the client’s needs and propose efficient communication & marketing solutions. I work closely with creative and PR teams in order to produce relevant content. My main responsibilities are to manage day-to-day operational aspects of projects, manage day-to-day client interaction, create and execute project plans and review deliverables in order to meet client's needs. Furthermore, I act as a contact person between internal and external working groups (creative team, accounting, legal, vendors, etc) in order to provide necessary information across all members, I write creative and production briefs and I conduct research so as to discover benchmark trends and audience preferences. Besides that, I manage all social media channels for my clients (community handling and develop discussions, create and upload social media content) and I monitor and report all channel’s performance based on specific KPIs.

  • Assistant Brand Manager Oral Care at Unilever
    Dec 2018 - Jun 2019 · 7 mos

    Brand development, data analysis (CMI visualization of data, performance analysis), artwork creation, innovation and relaunch management, project management assistant, content marketing, event management, promotional strategy and materials, collaboration with: trade, supply chain, R&D, third parties