Athens, Attiki, Greece
Experienced Marketing Manager with a demonstrated history of working in the consumer goods industry. Skilled in Negotiation, Business Planning, Retail, Sales, and Pricing Strategy. Strong marketing professional with a MASTERS focused in APPLIED COMMUNICATION-MARKETING from COVENTRY BUSINESS SCHOOL IN UK.
Brand Management of brands: LIEBHERR, KORTING, FOURLIS, BRANDT, TURBOAIR, FABER, DEDIETRICH, IDEAL PL Development and follow up of yearly Marketing Plan Development and management of Business-Plans leading to the achievement of the brands' volume and value objectives • Responsible of introducing/launching the new products and line extensions • Annual Sales Budget • P & L on monthly basis, daily GM monitoring • Media Plan and Media Brief • Communication and negotiation with the headquarters companies on issues of products mix, range of products, pricing, marketing support • Responsible regarding pricing, trends, market share and competition strategies mapping • Responsible for sales forecast, purchasing of the products and monitoring sales and stock situation on a daily basis • Responsible for the development of all the marketing materials (POP materials, product catalogues, product display in stores, hospitality events, promotion activities, trade shows and exhibitions) • Continuous trainings of salesmen and customers • Responsible for updating the internet site and facebook page • Monitoring and analyzing the Market Shares of competition (GFK, SVEHS) • Investigation and close monitoring of new global trends and consumer needs, Qualitative and Quantitative researches
• Brand Management of brands: LIEBHERR, GENERAL ELECTRIC/MABE, KORTING, FOURLIS, BRANDT • Development and follow up of yearly Marketing Plan Development and management of Business-Plans leading to the achievement of the brands' volume and value objectives • Responsible of introducing/launching the new products and line extensions • Annual Sales Budget • P & L on monthly basis • Media Plan and Media Brief • Communication and negotiation with the headquarters companies on issues of products mix, range of products, pricing, marketing support • Responsible regarding pricing, trends, market share and competition strategies mapping • Responsible for sales forecast, purchasing of the products and monitoring sales and stock situation on a daily basis • Responsible for the development of all the marketing materials (POP materials, product catalogues, product display in stores, hospitality events, promotion activities, trade shows and exhibitions) • Continuous trainings of salesmen and customers • Responsible for updating the internet site • Monitoring and analyzing the Market Shares of competition (GFK, SVEHS) • Investigation and close monitoring of new global trends and consumer needs, Qualitative and Quantitative researches