Jo Ionescu

Senior Experience Designer @ ZIEL.swiss โ–ช๏ธ Conversation UX & Agentic AI โ–ช๏ธ I teach machines to talk, decide, and occasionally behave ๐Ÿ˜‰ Designing digital experiences that reduce friction, and increase actual results.

Warsaw Metropolitan Area

About

I'm Jo! ๐Ÿ‘‹ Senior Experience Designer, AI Interaction Designer, product builder, and the kind of person who, when the brief says "design it," often ends up shipping it too. Based in Warsaw. Originally Romanian. Professionally: somewhere between systems thinker, conversation architect, and the person who actually finishes things. My work lives at the intersection of: Design that earns trust. Products that ship. Stories that land. ๐Ÿ‘‰ What I actually bring to a project: โœ… Conversational AI design: dialogue flows, tone systems, turn-taking, trust mechanics โœ… Full-cycle UX/UI for mobile and web, from discovery sprint to developer handoff โœ… Product ownership: I can take something from concept to shipped without hand-holding โœ… Build custom design systems and accessible interfaces that translate complex AI behavior into something humans actually trust โœ… Lead co-creation sessions that bridge the gap between what teams build and what users need โœ… Think in systems, but speak in plain language โœ… Social strategy and paid media (Meta, LinkedIn) โœ… Workshop facilitation and design education. I've trained students live in Figma and reviewed hundreds of assignments My background is a strange and useful mix: economics, teaching, and UX. That means I ask "why this matters" before I ask "how it works", and I design with both the spreadsheet and the human in the room. If you're building something that needs to feel as intelligent as it is, serve a community that deserves better, or simply work the way people actually expect it to, let's talk! ________________________________ "Jo naturally took on coordination responsibilities and helped guide the team's work effectively. Her clear communication and ability to translate complex AI interactions into intuitive interfaces kept everything moving smoothly." - Jakub, React Native Developer

Experience

  • ZIEL.swiss (Full-time ยท 1 yr 9 mos)
    • Senior Experience Designer
      Oct 2024 - Present ยท 1 yr 9 mos

      โœ… Design and prototype AI-powered conversational flows for chat-based and voice-assisted products โœ… Define AI behaviors, tone, and response phrasing, balancing clarity, empathy, and transparency. โœ… Facilitate design sprints and co-creation sessions to align product, technical, and user perspectives. โœ… Build feedback loops that help users understand what AI can do, and why it responds the way it does โœ… Engage customers actively to ensure their input shapes the outcome โœ… Understand customer needs to deliver practical solutions โœ… Design clear and effective customer experiences that drive results โœ… Create simple visuals to communicate solutions clearly and support decision-making ------------------------------ Tools: Figma, Trello, Slack, Jira, Github

    • Social Media and Content Strategist
      Oct 2024 - Present ยท 1 yr 9 mos

      โœ… Planned, set up and managed Meta Business Suite and Meta Events Manager โœ… Led strategy for an AI agenting app organic and paid social launch campaigns. โœ… Defined brand voice, content pillars, and weekly content calendar. โœ… Designed and produced carousels, reels, and ad creatives for IG, FB, and LinkedIn. โœ… Wrote campaign copy focused on user pain points and clear benefits. โœ… Set up and optimized paid ads, improving cost per waitlist signup. โœ… Tracked performance and turned analytics into weekly action points. โœ… Aligned product launches, UX, and marketing into one coherent story.

  • UX/UI Designer - Content Creator and Collaborator at @graphicalabs_team
    Jul 2023 - Present ยท 3 yrs

    โœ… curating aesthetic visuals โœ… bringing zero cost-to-consumer information about design and design tools to the general public โœ… sharing design insights โœ… promoting learning & growth

  • TAHMEF (1 yr 8 mos)
    • UX/UI Mobile Designer
      May 2024 - Sep 2025 ยท 1 yr 5 mos

      โœ… Redesign and rebrand Ahadi mental health mobile app โœ… Collaboration with senior graphic designer and developer โœ… Over 80 screens and 3 main user flow โœ… Additional design of a web dashboard for the admins ------------------------------ Tools: Figma, Google Drive, Jira, InDesign

    • UX/UI Website Designer
      Feb 2024 - Dec 2024 ยท 11 mos

      โœ… Website audit and content mapping โœ… UX/UI optimization โœ… Implementation of a comprehensive overhaul of the Foundation's website interface, integrating design elements to elevate user engagement and aesthetics. โœ… Strategic alignment of design direction with the Foundation's overarching branding strategy, ensuring seamless integration of visual elements to reinforce brand identity. โœ… Development of mock-ups showcasing key pages of the website โœ… Communication with the developer and handing off project for implementation

  • UX/UI Website Designer/Auditor at Freelancer
    Jul 2024 - Dec 2024 ยท 6 mos

    Basic website analysis that addresses: - User flow (content mapping) - User interface (color and typography) - User experience overall - Website blueprint - Content SEO optimization - Brand value proposition

  • UX/UI Designer Freelance at Freelance
    Sep 2023 - Dec 2024 ยท 1 yr 4 mos

    โœ… website audit โœ… website redesign โœ… content mapping โœ… wireframing โœ… prototyping โœ… user testing โœ… UX/UI design optimization โœ… Accessibility assessment and improvements โœ… Mobile responsiveness enhancements