Inna Volkova

CMO | Head of Strategic Marketing | Digital Marketing

Kyiv, Kyiv City, Ukraine

About

15+ years of B2B project management 10+ years of international project management 5+ years of experience in strategic B2B marketing 50+ implemented projects (introduction of new products to foreign markets, expansion of sales geography) Export of products to foreign markets (USA, China, Saudi Arabia) Digital marketing Development of dealer network Optimization, automation of business processes Project management, budgeting (one million dollars annually) I am passionate about marketing, creating creatives and organizing business processes. I have strong analytical skills, a high level of detail orientation and the ability to communicate complex issues in an understandable manner. I have experience working with managers of different management styles, so I can work in any team. I am communicative enough; I know how to organize colleagues for project implementation. I always have authority among my colleagues. With considerable work experience and a list of successful projects, I am confident in my ability to achieve results. I prefer to work on the result, not on the process.

Experience

  • CMO at Chemspace
    Dec 2024 - Present · 1 yr 8 mos

    Development and implementation of marketing strategies Planning of marketing activities Creation of creatives for advertising campaigns Analytics of advertising campaigns Participation in SEO promotion of the site Analysis of the market and competitors Audit of the company's product line Participation in the development of new products

  • Head of Strategic Marketing at Self-employed
    Dec 2022 - Nov 2024 · 2 yrs

    Development and implementation of marketing strategies Development of a digital marketing strategy Creation of creatives and content for advertising campaigns Selection of digital platforms for promotion Marketing budget management Preparation of POS materials (work on content) Organization of participation in exhibitions around the world Participation in SEO promotion of the site

  • Chief Marketing Officer at TEXHA
    Feb 2014 - Nov 2022 · 8 yrs 10 mos

    Development and implementation of marketing strategies Planning of marketing activities Creation of creatives for advertising campaigns Analytics of advertising campaigns Participation in SEO promotion of the site Analysis of the market and competitors Audit of the company's product line Participation in the development of new products Introducing new products to the US and Chinese markets Work with key partners Participation in the formation of the sales plan Construction and structuring of business processes Organization of participation in specialized exhibitions

  • Project Development Manager at ТЕCHЕXPO
    Jan 2006 - Jan 2013 · 7 yrs 1 mo

    Planning and project management Work with contractors and partners Planning of PR campaigns Writing press releases, news, preparation of informational and analytical reports, etc. Preparation of marketing materials (work on content, preparation of technical tasks for the designer, work with the designer, control over the production of materials) Work with partners (state organizations, international professional industry associations, diplomatic missions, trade and economic missions, etc.) Organization of business processes and document flow - project management (stages of project preparation and implementation)