Kshitij Choudhary

Design Engineer | Product | Design & Development | Formerly AdTrace AI (Acq), Stick AI (Acq. Google), Hoist.

Bali, Indonesia

About

I'm a seasoned Full-Stack designer and developer with over a decade of experience. I like building softwares. https://kshitij.ws/

Experience

  • Principal at Wknd Studio
    Feb 2025 - Present · 1 yr 5 mos

    Vibe building

  • Design Engineer at AdTrace
    Nov 2022 - Jan 2025 · 2 yrs 3 mos

    I lead design at AdTrace to help 14000+ E-comm owners track and attribute better data to their Ad Platforms. AdTrace was acquired in Q1 2025 - Helped shape the product from just a simple pixel code adding plugin to full fletched data attribution, tracking and analytics platform for E-Commerce businesses. - Built various tools and did SEO to get high quality leads to our Marketing website - Designed an upsell strategy that converted about 590 new customers every month from Free plan to Tier 1 plan, adding almost 10K MRR over a period of 14 days just after the launch of the strategy/feature. We plugged this in both onboarding and directly into the product.

  • Design Engineer at Contractor
    Jun 2021 - Jan 2022 · 8 mos

    Designed and Built end-to-end product at https://www.absavage.com/ Worked on Web3 projects end-to-end at https://nftsiblings.com/ Branding and end-to-end design at http://atticus.com/ Designed & Built the MVP for tryquinn.com

  • Design Engineer at Hoist
    Jul 2020 - Sep 2021 · 1 yr 3 mos

    Led the design function @ Main Street (currently Hoist), a Greylock + Khosla backed seed stage startup that enables everyday entrepreneurs to easily launch and grow home service businesses. We built an end-to-end SaaS platform that business owners used to manage the home service job lifecycle. This includes systems and tools for generating leads, managing customer contacts, estimating job scopes, managing job production, and collecting payments. I was responsible for product design, user research, pitch decks for our Series A raise, build out our workflow UI design and product. Also dealt with key integrations.

  • First Designer & Engineer (Acq. Google) at Stick (Blot Inc)
    Sep 2017 - Jun 2020 · 2 yrs 10 mos

    Designed and built multiple brand identity, MVPs, websites, google slide's engine. Stick was acquired by Google in 2020.