Berlin, Berlin, Germany
WHO I AM I'm a versatile digital professional with 20+ years of experience who thrives at the intersection of product, marketing, and data. Think of me as a "Digital Swiss Army Knife" 🛠️ – adaptable, resourceful, and ready to solve complex business challenges. WHAT I BRING TO THE TABLE 📌 Product Leadership: Launched platforms reaching millions of users 📌 Marketing Automation: Managed CRM strategies across multiple brands 📌 Data Analytics: Turned insights into actionable business decisions 📌 Digital Transformation: Built organizations from the ground up WHAT DRIVES ME I love bridging the gap between business vision and technical implementation. 🤝 There's something deeply satisfying about taking complex problems, breaking them down, and crafting practical solutions that deliver real results. 💡✨ LET'S CHAT! 🎯📩
As a Process Manager at FUNKE, one of Germany's leading media groups, I sit at the intersection of data, technology, and strategy. Based in a hybrid work setup, my mission is to drive the digital transformation of our media landscape by optimizing data flows and scaling our marketing automation capabilities.
• CDP Strategy & Roadmap: Directed the product vision, roadmap, and core features for the central Customer Data Platform. • Data Activation: Designed data-driven use cases and optimized customer journeys to boost performance. • Presales & Solution Engineering: Developed tailored, data-driven marketing campaigns for major pharmaceutical clients. • Workshops & Communication: Facilitated client workshops and translated complex data topics into clear, actionable insights. • Stakeholder Management: Served as the central interface between internal data/marketing teams and external clients.
• Expanded skill set at the intersection of AI and workflow automation, laying the groundwork for future entrepreneurial ventures. • Served as interim product owner for CRM rollout projects, gathering requirements from business stakeholders and translating them into technical specifications for development teams.
• Managed automated multi-channel marketing flows for 12 regional newspaper brands. • CRM Data Analytics: Utilized SQL and BI tools to enable data-driven marketing strategies. • Designed segmentation models that increased targeted marketing effectiveness. • Mentored junior analysts and provided strategic insights to executive teams.
• Oversaw GDPR compliance and drove implementation of various digital initiatives for the Head of Sales. • Successfully transitioned into a data-focused role.
• Played a key role as project coordinator in aligning digital activities for five freesheet publishing units of the FUNKE Media Group. • Led the development of a mobile-first community platform, increasing user engagement significantly. • Launched fully responsive websites with a total reach of ~1.9 million monthly unique users.