Greater Munich Metropolitan Area
• Scale (global / multi-brand / international) • Transformation (brand change, growth, repositioning) • Hybrid leadership (creative + marketing + commercial) ----------------------------------------------------------------------- Global Creative & Brand Executive | Luxury Fashion | Brand Transformation | Integrated Marketing | Omnichannel Strategy ----------------------------------------------------------------------- Global creative and marketing executive with 28 years of international experience across luxury fashion and lifestyle brands. I specialize in global brand transformation, integrated omnichannel marketing, and creative leadership across complex international organizations. My focus is on building and scaling global brand identities, leading cross-market teams, and translating creative vision into commercial impact across retail, e-commerce, wholesale, and digital ecosystems. I work at the intersection of creative strategy, brand transformation, and consumer engagement, supporting executive leadership in shaping global brand positioning and long-term brand equity. Core expertise: Global Brand Strategy | Creative Leadership | Brand Transformation | Omnichannel Marketing | Consumer Engagement | Cross-Market Leadership | Creative Governance
Funneling a diverse portfolio of fashion and lingerie brands, including DIM, Abanderado, ESCADA, Lovable, La Senza, Playtex, Bellinda and Nur Die. Development and implementation of cohesive visual assets and evolving design languages to strengthen brand identity and ensure consistent storytelling across markets and channels, working directly with global brand teams and key stakeholders.