Ghent Metropolitan Area
I am an experienced Communications professional with a scientific background. I am passionate about innovation as a driving force for a better and more sustainable society. 33 years’ experience in FMCG - 11 years in R&D Product Research, 22 years in External Relations & Communications. I have a wide range of communications expertise: Regulatory affairs, Influencer marketing, Scientific communications, Brand PR, incl development of amplification plans, Corporate Communications. incl. employee commmunications and issue management. Currently in an exciting scientific and sustainability communications role combining my scientific background, with our sustainability goals and efforts. Fluent in Flemish and English, professional language skills for French and basic skills of Spanish.
Responsible for issue prevention and management, protecting and building P&G's reputation, driving employee engagement and pride. Preparing and enabling senior leaders to talk externally and build the Business Internal and agency capability building expertise.
Leading the P&G Communications team in Belgium, developing the right communications plans that boosted awareness and trial of products such as Pampers, Oral-B, Dash, Ariel, Pantene. Making Connections with external stakeholders, enabling the creation of integrated marketing plans to bring relevant content to the consumer, both via traditional channels and social engagement. Crisis capability leader.
Brand PR and Influencer Marketing leader P&G Belgium Corporate and Brand communication P&G Belgium Topspin plans development