Inez Patel

Experience Design Director | News 24 Top 30 Young Mandela of 2025 | Mail & Guardian 200 Young South Africans | One Young World Ambassador | Founder & CEO of She Can Do | Director at Girls Invent Tomorrow

City of Johannesburg, Gauteng, South Africa

About

As the Design Director for Absa Banking App, I'm dedicated to creating digital experiences that are truly accessible to all. My goal is to ensure that banking technology serves and empowers every user, regardless of their abilities. My background in UX, UX research, and design strategy, developed through roles at various companies, has shaped my approach to inclusive design. I believe that when we design for accessibility, we ultimately create better experiences for everyone. Driven by a passion for increasing diversity in tech, I founded She Can Do, an NPO focused on empowering women to start careers in UX/UI. As the Director of Girls Invent Tomorrow, I'm also working to inspire young girls to explore opportunities in STEM fields. I'm fortunate to have opportunities to speak about accessibility and inclusive design at industry events. These experiences allow me to learn from others and contribute to the ongoing conversation about creating a more inclusive digital world. My work is guided by two main objectives: 1. To promote accessibility and inclusive design in digital spaces. 2. To encourage the tech industry to adopt more inclusive hiring practices. I'm always interested in connecting with others who are passionate about accessibility, inclusive design, and diversity in tech. If you'd like to share ideas or discuss creating a more inclusive digital world, please feel free to reach out.

Experience

  • Ambassador at One Young World
    Sep 2024 - Present · 1 yr 10 mos

  • Chief Executive Officer at She Can Do
    Feb 2019 - Present · 7 yrs 5 mos

  • Design Director at Absa Group
    Oct 2021 - Present · 4 yrs 9 mos

  • Head of Product Design at 22seven: Boss Your Money
    Apr 2021 - Sep 2021 · 6 mos

  • User Experience Lead at Vitality Group Inc.
    Aug 2018 - Apr 2021 · 2 yrs 9 mos