Inês Mendes Dias

Marketing Director | Head of Marketing at Vodafone Spain

Madrid, Community of Madrid, Spain

About

Experience

  • Vodafone (11 yrs 4 mos)
    • Head of Marketing
      Feb 2024 - Present · 2 yrs 9 mos

    • Madrid, Community of Madrid, Spain
      Present

    • Senior Marketing Manager - Consumer Business Unit
      Mar 2022 - Feb 2024 · 2 yrs

      - Leading the teams responsible for the Vodafone brand Consumer Strategy, Proposition, Go To Market and Communication, with focus on different Consumer Segments - Main responsibilities: Customer Insights; Definition of the main portfolio - Tariffs and Bundles line-up, Promotions and Devices' Offer; Product Development, Business Cases and Pricing; Coordination of the Go-To-Market initiatives and definition of the Communication Strategy and 360º campaigns

    • Senior Marketing Manager - Convergence and Fixed
      Jan 2020 - Feb 2022 · 2 yrs 2 mos

      - Responsible for the Family Segment within the Consumer Business Unit Strategic Marketing - Leading the team that is responsible for the definition and development of the Vodafone brand line-up, with focus on Convergence and Fixed propositions - Ensure a proper integration of the main add-ons, using TV and other Products & Services as key differentiators in the convergent portfolio - Develop targeted propositions considering the different segments of the Consumer market in order to generate new revenue streams - Responsible for the coordination of the Communication Strategy and Go-To-Market initiatives associated to the Family Segment products

    • Consumer Business Unit Project Manager
      Nov 2018 - Jun 2020 · 1 yr 8 mos

      - Support the Consumer Business Director with key business deliverables and governance. - Follow-up key strategic initiatives and ensure their consistent implementation.

    • Commercial Planning Manager
      Nov 2018 - Jan 2020 · 1 yr 3 mos

      - Leading a team that is responsible for the business planning of the Consumer Business Unit. - Develop, monitor and analyse performance, identifying deviations and opportunities. - Definition & follow-up of specific action plans, including the coordination of cross-company projects. - Ensure alignment between Commercial & Financial targets (revenues and costs). - Enable senior management decision making related to Budgets, Forecasts and ad-hoc requests.

    • Enterprise Business Unit Project Manager
      Dec 2017 - Nov 2018 · 1 yr

    • Greater Madrid Metropolitan Area
      - Support the Enterprise Business Unit Director with key business deliverables, such as KPIs reporting and analysis, presentations for executive reviews, and follow-up on the initiatives discussed on executive-level committees. - Monitor and provide feedback on the key strategic initiatives, ensuring their consistent implementation and timely delivery, covering the areas of marketing, sales, commercial management, finance, among others. - Manage the EBU governance and ensure its proper application, including but not limited to: business and strategy reviews, global and local executive committees, employee sessions, budget planning, etc. - Ensure the different areas within the Business Unit are aligned with the Company goals and priorities, as well as represent the EBU in cross strategic projects.

    • Marketing Specialist
      Jul 2015 - Dec 2017 · 2 yrs 6 mos

      Entreprise Business Unit, SOHO Segment Key responsibilities: - Design and execution of digital marketing campaigns and Web projects. - Analysis of the customer churn, identifying strategies to improve loyalty and retention. - Definition of inbound campaigns across channels - Customer Support, Retail, Telesales, Online. - Re-definition of the customer segmentation criteria and its marketing strategies. - Design and execution of plans to improve customer experience, including a new delight program. - Driving the My Vodafone App penetration and usage. - Collaboration within several projects of the Vodafone-ONO Integration program. - Highly engaged in international projects with Vodafone Group and other Operating Companies.

  • Student Consultant at Daymon Worldwide
    Feb 2015 - Jun 2015 · 5 mos

    - CEMS MIM Business Project and Master in Management Thesis - Evaluation of the Latin American food retail products, their export potential and destinations

  • Head of Marketing and Communications at CEMS Club Lisbon
    Jan 2015 - Jun 2015 · 6 mos

    - Promotion of the social and corporate activities of the club both externally and internally - Development of a website, merchandising material and social media campaigns, among others

  • Junior Strategy Analyst at Vodafone Australia
    Nov 2014 - Jan 2015 · 3 mos

  • President at NOVA Consumer Goods Club
    Sep 2013 - Jul 2014 · 11 mos

    - Responsible for the planning of various events by managing a team of 17 colleagues - Organization events such as: TEDxUniNOVA; Speed Networking Event (with P&G, Pepsi Co., L’Oréal and Lidl, among others); Private Labels Conference with Daymon Worldwide