New York City Metropolitan Area
• Led the global marketing automation platform implementation (product strategy, configuration, adoption roadmap, user training), empowering 16 local markets to design compliant, impactful HCP experiences at scale • Leveraged claims and EMR data (IQVIA, Definitive Healthcare) to identify, segment, and target HCP audiences, co-creating omnichannel campaign strategies reaching 41,000+ HCPs at a 34% average open rate (above pharma industry), contributing to €4.4M revenue in 2023 and €8.3M in 2024
• Co-led the French market launch of a new specialty pharmaceutical product (Prevymis®), coordinating cross-functional input from Medical Affairs, Market Access, and Sales. • Leveraged data-driven insights (GERS Data) to design targeted marketing campaigns and track product performance during Covid-19 pandemic
• Pioneered Abbott Medical France's first digital marketing campaign, establishing the foundation for multi-channel HCP engagement across social and email platforms.
• Contributed to Ipsen's digital patient recruitment strategy for neuroendocrine cancer clinical trials, leveraging sponsored campaigns on Facebook and Google, competitive benchmarking, and a real-time social listening dashboard.