Ines De Peuter

Creating the future of fashion and design

Antwerp, Flemish Region, Belgium

About

I believe creativity has the power to shape a better future. My journey, from studying at Design Academy Eindhoven to working with Adidas and now supporting designers and entrepreneurs at Flanders District of Creativity, has always been guided by one question: 'How can we make design and fashion truly future proof?' I thrive on bringing people together to co-create, experiment and reimagine what our industries can look like when sustainability, innovation, creativity, and collaboration are at the center of everything we create. For me, it’s not just about business models or strategies, but about nurturing a mindset that sees challenges as opportunities to design a future that is resilient, responsible, and inspiring. Fun little metaphors that describe me best would be hot sauce or glue! Hot sauce, because I bring energy, spark, and flavor to everything I do. Glue, because I connect like-minded people and hold them together around a shared purpose. Either way, the future will be fluid! I’m passionate about helping creatives not only dream about the future of design and fashion, but also to build it, together. And I believe the power of design goes far beyond fashion: I apply it across sectors to build bridges toward new ecosystems that are futureproof, sustainable and collaborative.

Experience

  • Project manager co-innovation and sustainability at Flanders DC
    Apr 2023 - Present · 3 yrs 4 mos

  • adidas (7 yrs)
    • design creative direction
      Aug 2019 - Present · 7 yrs

      Creating visions for the future through color graphics and materials

    • Innovation material designer
      Aug 2021 - Apr 2023 · 1 yr 9 mos

  • Speaker at Design Indaba
    Oct 2018 - Aug 2019 · 11 mos

  • Design Academy Adidas at Adidas
    Dec 2017 - Aug 2019 · 1 yr 9 mos

    Being part of the Design Academy Adidas, I got granted the opportunity to rotate in different areas of the company. From Sports to streetwear I'm assisting designers to develop their ideas.

  • Intern at METZ & RACINE LTD
    Aug 2016 - Jan 2017 · 6 mos

    Film and Photography assistant, Illustrator and concept Developer