Melbourne, Victoria, Australia
I am a results-driven Area Sales Director at DBiz, with a strong track record of building profitable sales portfolios, navigating complex SaaS sales cycles, and developing long-term executive relationships across Australia and New Zealand. My background spans enterprise and mid-market technology sales, with deep expertise in CRM, Customer Experience, and Contact Centre solutions. I partner with organisations to drive measurable outcomes by increasing revenue, reducing operational costs, and improving both customer and employee experience. Over time, my focus has expanded beyond CRM into broader digital transformation, working across Cloud, Data, AI, Platforms, and Digital Engineering. I am particularly passionate about the intelligent application of technology - using AI and data-led approaches to solve real commercial challenges and deliver tangible business value - rather than deploying technology for its own sake. Known for a collaborative and commercially astute approach, I engage confidently from operational teams through to the C-suite. I specialise in aligning strategy with execution bringing clarity to complex environments, building trust with stakeholders, and delivering outcomes that matter. At DBiz, I work closely with enterprise clients to shape and deliver transformation journeys that turn intent into impact helping organisations move faster, operate smarter, and create lasting value.
As Area Sales Director at DBiz, I partner with senior executives to shape and deliver large-scale transformation initiatives across Cloud, Data & AI, Platforms, and Digital Engineering. I work closely with CEOs, CIOs, CTOs, and business leaders to align technology investment with strategic priorities, whether that’s driving growth, improving operational resilience, or enhancing customer experience. My focus is on helping organisations modernise their digital core and unlock value from data and AI, leveraging strong partnerships with hyperscalers including AWS, Azure, and GCP. By bringing together the right expertise across DBiz’s technology towers, I ensure solutions are both commercially grounded and outcome-driven. I lead complex, multi-stakeholder engagements from initial strategy through to execution, with an emphasis on clarity, speed, and measurable business impact.
• Owned and expanded a portfolio of enterprise and mid-market accounts across Australia and New Zealand, building trusted relationships with C-suite and senior executives across manufacturing, distribution, supply chain, aged care and primary industries. • Led complex, multi-stakeholder SaaS sales cycles, developing tailored CRM and CX solution strategies aligned to customer business objectives and measurable commercial outcomes. • Managed end-to-end new business and expansion opportunities, including detailed RFP responses, proposals and executive presentations within highly competitive bid environments. • Partnered closely with channel resellers and internal Professional Services teams to ensure a seamless transition from sales through to delivery, supporting long-term customer success and retention. • Acted as a trusted advisor to customers on the application of AI within CRM and customer experience, helping organisations understand how emerging technologies can improve efficiency, personalisation and decision-making.
• First sales executive hired in Australia, responsible for establishing Talkdesk’s go-to-market presence across Australia and New Zealand and driving net new logo acquisition in a greenfield territory. • Owned end-to-end new business sales activity, including territory planning, pipeline generation and deal execution, working across direct prospecting, partners, marketing and SDR-led motions. • Led complex, multi-stakeholder enterprise sales cycles from initial engagement through to close, collaborating with Solutions Engineering, Product, Engineering, Value Consulting and RFP teams. • Built and executed a regional sales territory plan aligned to leadership strategy, prioritising target accounts, vertical opportunities and partner engagement. • Represented Talkdesk as a new market entrant through industry events, trade shows, webinars, roundtables and executive customer engagements, building early brand awareness and pipeline momentum.
• Owned and grew an enterprise portfolio of Contact Centre and Customer Experience solutions across Asia Pacific, with a primary focus on Australia and New Zealand. • Led consultative sales engagements, aligning solution capabilities to customer processes and business challenges to drive measurable operational and customer outcomes. • Managed complex, multi-stakeholder sales cycles, collaborating with pre-sales, delivery and product teams to position full-solution value and differentiate in competitive environments. • Designed and delivered tailored product demonstrations to uncover gaps in customer operations and support solution-led decision-making. • Oversaw cloud-based implementations for mid to large enterprise customers, ensuring successful delivery and strong foundations for long-term account growth. • Maintained ongoing executive engagement post-implementation, managing accounts and driving cross-sell and upsell opportunities. • Actively contributed to RFP and RFI responses, proposals and executive communications within formal procurement processes. Technology exposure: Contact Centre SaaS, CX Platforms, Speech Analytics, Workforce Management, Gamification Note: Noble Systems was acquired by Aspect Software in May 2021 and rebranded as Alvaria.
Edge Electrons was an energy technology company that manufactured products to combat excessive high energy changes for the commercial and residential sectors. They have since pivoted to a smart energy technology for residential monitoring.