Ineke Paulsen

Vertrieb/ Marketing #TeamBVG (ehem. Meta, P&G, Rocket Internet)

Berlin, Berlin, Germany

About

Marketing leader with 15+ years of experience. Built and led successful teams at Meta, P&G, and Wimdu (Rocket Internet). A results-oriented marketing approach combining data with creative brand building.

Experience

  • Leiterin Geschäftseinheit Vertrieb / Marketing at Berliner Verkehrsbetriebe (BVG)
    Oct 2025 - Present · 10 mos

  • Interim CMO / Marketing Consultant at Freelance
    Apr 2025 - Sep 2025 · 6 mos

  • Lückenjahr at Career Break
    Mar 2024 - Mar 2025 · 1 yr 1 mo

    Travel and Workaway

  • Meta (Full-time · 7 yrs 7 mos)
    • Director, Marketing EMEA
      Mar 2020 - Feb 2024 · 4 yrs

    • Head of Marketing Central Europe
      Sep 2018 - Feb 2020 · 1 yr 6 mos

      Leading Consumer Marketing for the region.

    • Country Marcom Manager, Germany
      Aug 2016 - Aug 2018 · 2 yrs 1 mo

      Leading Consumer Marketing for Germany (and France as of 2017) as first Marketer hired outside of the US for Facebook.

  • Chief Brand Officer, Head of Brand, Global at Wimdu, Rocket Internet
    Jul 2014 - Jul 2016 · 2 yrs 1 mo