Indra Kevin Hesekiel

Brand Marketing @Arnott’s | Ex Kalbe International & Perfetti Van Melle | FMCG | Brand Marketing | Digital Marketing | E-Commerce

Bogor Regency, West Java, Indonesia

About

I have 1 year of work experience at FMCG in a marketing role, my responsibility is supporting brand lead in planning and delivering end-to-end marketing initiatives and brand growth, develop engaging communication campaigns, analyze market data, consumer trends, campaign performance, and work closely with different teams and external partners (agency).

Experience

  • Content Creator at TikTok
    Sep 2023 - Present · 2 yrs 10 mos

    • Analyzing, plan, and create creative content that is trending among audiences. • Having the ability to write, take photos, record images, and edit videos that are engaging for the audience. • Consistently create content that is relatable to the community or audience. • Having 11.3 thousand followers, demonstrating audience interest.

  • Global Digital Marketing Nutrition at Kalbe International Pte. Ltd.
    Dec 2025 - Jun 2026 · 7 mos

    • Assisting to planning, executing, managing, and optimizing advertisement performance for Country (Singapore, UAE, Philippines, and Malaysia) with agencies, including creatives, and audience targeting. • Assisting design, execute, tracking, and reporting brand projects visibility stores POSM for Fitbar. • Assisting to make Key Visual (KV) brand through for Hydro Coco VIT D in United Arab Emirates (UAE). • Reporting insight & behaviors mom from Home Tester Club Malaysia for Milna in Malaysia. • Monitoring performance E-commerce Fitbar in Philippines, including tracking, successfully searching 100+ potential affiliate, and give suggestion trend ideas content for social media TikTok. • Monitoring, give suggestion trendy content, and successfully searching 100+ KOL for campaign (Smart Mom and Baby) through agencies Milna in Cambodia. • Monitoring and give suggestion trendy content to creator through agencies Fitbar in Malaysia and Singapore. • Managing, scheduling upload, and monitoring performance account TikTok Milna in Cambodia and Instagram Fitbar in Singapore, then successfully for build an active community across.

  • Membership at Youth Ranger Indonesia
    Nov 2024 - Dec 2025 · 1 yr 2 mos

  • E-commerce (Content Creator and Social Media Strategy) at Perfetti Van Melle
    Aug 2025 - Oct 2025 · 3 mos

    • Planning, script, produce, schedule, and upload 3 per day short videos (21 videos per weeks) on TikTok with brands of Mentos, Chupa Chups, Alpenliebe, and Happydent. • Planning, script, produce, and upload 1 per day short videos (7 video per weeks) on Shoppe with brands of Mentos, Chupa Chups, Alpenliebe, and Happydent. • Creating a TikTok account with a unique name @lidahmanisee for global project. • Using pillar storytelling, interactions, and entertainment with current trends for content. • Editing video with CapCut and Canva to produce scroll-stopping content. • Managing account TikTok and successfully for build an active community across in TikTok. • Successfully to achieve 86k+ views and 550+ followers per month for new account TikTok. • Monitoring, reporting, and analyzing content performance to optimize future post and increase engagement.

  • Staff Content Creator at Teman Ambiss
    Mar 2025 - Sep 2025 · 7 mos

    • Managing end-to-end content creation on Instagram and TikTok (@temanambiss). • Analyzing plan and create creative content that is trending among the audience. • Having the ability to write, take photos, record images, and edit videos that are interesting to the audience. • Consistently in creating content that is relevant to the community or audience. • Successfully to achieve 100k+ views on education, organization and social life awareness content in any social media. • Increasing 3k+ followers on Instagram in 3 months.