Ina Froehner

VP Communications & Public Affairs

Berlin Metropolitan Area

About

Strategic communicator with experience in corporate, consumer & founder/CEO PR, brand & digital marketing, and Public Affairs. I have worked across various industries, focusing strongly on digitization, technology, fintech, e-commerce, and start-ups. With over 20 years of leadership experience, I have led, built, and grown diverse teams of up to 20 people in agile, innovative, and fast-moving environments. I began my career in the agency world at KetchumPleon, where I honed my media relations and program management skills. Starting out in Corporate PR and Public Affairs, I worked with regional and global companies and the public sector, including clients such as ORACLE, HVB/Unicredit, the Ministry of Family Affairs, and the EU. Following my agency experience, I took on the role of leading national and international communication and brand marketing at a large, sustainable e-commerce lifestyle company. During my tenure, I worked across all fields of Communications & Marketing in 8 relevant European markets, building a strong community. From 2017 to 2021, I was with Europe's leading Fintech ecosystem, where I was responsible for communication and marketing on both national and international levels. As part of the management team of the Open Banking Platform finleap connect, I contributed to the company's growth and success. Since May 2021, I have been working at Scalable Capital, a leading European investment platform, where I lead communications, community, and public affairs. In addition to my professional career, I have been an honorary member of the Executive Committee of the German Federal Association of Communications Experts (BdKom) since 2017. As an education officer, I am responsible for promoting young talent in the communications profession.

Experience

  • Scalable Capital (Full-time · 5 yrs 2 mos)
    • VP Communications & Public Affairs
      Jan 2023 - Present · 3 yrs 6 mos

    • Head Of Communications
      May 2021 - Dec 2022 · 1 yr 8 mos

  • finleap (3 yrs 5 mos)
    • VP Communications & Marketing
      Apr 2020 - Apr 2021 · 1 yr 1 mo

      finleap is Europe’s leading fintech ecosystem, based in Berlin with offices in Hamburg, Frankfurt, Munich, Milan, Madrid and Paris. finleap offers fintech SaaS solutions to various enterprises and builds stand-alone fintech companies. The finleap group employs over 1.300 people from 80 nations.

    • Head Of Communications finleap
      Dec 2017 - Apr 2020 · 2 yrs 5 mos

  • VP Communications & Marketing finleap connect at finleap connect
    Sep 2019 - Apr 2021 · 1 yr 8 mos

  • DaWanda GmbH (Berlin Metropolitan Area)
    • Director Corporate & Brand Marketing
      Jan 2017 - Nov 2017 · 11 mos

      Personal- und Führungsverantwortung für ein 20-köpfiges Team mit den Abteilungen PR und Influencer Relations, Brand Marketing, Offline und Event Marketing sowie Grafik Design.

    • Head of PR
      Nov 2009 - Jan 2017 · 7 yrs 3 mos

      Leitung der Abteilung für PR, Event und Blogger & Influencer Relations Ausgezeichnet zur Pressestelle des Jahres 2014 durch den BdKom

  • Consultant Marketing at Ketchum Germany
    Nov 2008 - Nov 2009 · 1 yr 1 mo

    Direct Marketing for ORACLE for the North American market