United Arab Emirates
Imrez hails from the Silicon valley of India. He grew up wanting to be a fighter pilot but traded his top gun sunglasses for reading glasses and a career in Business Consulting. In his bag of tricks you will always find 2-3 business books half read (not to mention an half an apple) and enough gadgets to make your local Apple Store jealous.
Managed Wi-Fi, IPTV, UCaaS & UPaaS | P&L: AED 130M P&L Ownership: Managed a portfolio valued at AED 130M, driving go-to-market strategy, revenue growth, and lifecycle management for enterprise products. Revenue Expansion: Increased Managed Wi-Fi profits from 5% to 12% by introducing innovative solutions such as Labor Camp connectivity, onboarding new vendors, and enabling Sales teams with competitive positioning and solution frameworks. High-Value Deals: Led strategic deals including the largest SD-WAN retail engagement and IPTV FIFA projects worth AED 22M, aligning internal and external stakeholders and streamlining delivery to meet tight deadlines. Process Optimization: Reduced billing cycles and accelerated revenue recognition by migrating Managed Wi-Fi billing workflows to a SharePoint-based system, improving operational efficiency and revenue realization speed. Innovative Solutions: Developed and launched Faraday Networks PIAP solutions, generating incremental revenue in government and banking sectors and integrating with Etisalat cloud & Aruba ecosystems. Vendor Management: Managed vendor relationships across governance meetings, enablement sessions, site surveys, and RFP responses, ensuring successful collaboration and strategic enterprise wins. Team Enablement: Acted as a subject matter expert, providing product training, solution positioning, and technical-commercial guidance to Sales and Presales teams, enabling effective client engagement and deal closures. End-to-End Lifecycle Management: Oversaw the entire product lifecycle from ideation, GTM strategy, launch, scaling, optimization, to revenue growth, ensuring consistent market impact and portfolio profitability. Reporting & Analytics: Delivered weekly, monthly, and quarterly performance reports, providing actionable insights to senior leadership on revenue, margins, vendor performance, and strategic opportunities.
• Managing large scale IOT/Wireless projects with telecoms, Government entities and large enterprise companies across Middle East & Africa • Working across different Business Development & Marketing activities for the company and actively managing all the vendors on board to set their product strategy road map and managing joint product marketing campaigns, webinars, product workshop and technical trainings. • Handling Various NFV Ucpe Business-in a box solution for Etisalat and Ooredoo group with Network stack virtualization vendors and actively engaging and managing the whole RFP and sales cycle • Handling channel and direct sales with home grown company Spector Systems to positioning various IOT products like Spectro Cold chain monitoring, Fuel Monitoring, asset management etc. • Managing Cisco Asset Vision portfolio and building active Marketing campaigns, webinars and building active business pipeline and customer base across MENA region • Working on large SD-WAN & MPLS projects with Telecom partner like Tata Communications, Du telecom, GBI, PCCW, Aviatrix and Infiot channel partner across MENA region. • Managing an overall Enterprise Sales process from hunting, product positioning, pre-sales & Closing and managing the entire customer life cycle journey • Preparing detailed Technical solution and responding to the overall RFP & RFI in alignment with the technical team. • Demonstrating and being a key champion to work across the board and reporting directly to General Manager on the firm and providing with Weekly, Monthly and Quires Sales. • Responsible to create an overall revenue of the IOT and wireless team and working actively with DU telecom, IOT vendors Kerlink and partners like Etisalat technology services to jointly collaborate on IOT projects
In my role as a Regional Channel Manager at BalanceON, I was instrumental in driving the regional success of next-generation cybersecurity and secure connectivity vendors, such as NetFoundry, Aviatrix, and Infiot, throughout the METNA region. I acted as the main liaison between vendor principals and the regional channel ecosystem, ensuring alignment on business plans, revenue targets, go-to-market priorities, and enablement strategies, while establishing BalanceON as a trusted distribution partner. Developed and scaled high-performing channel partners—including system integrators, MSSPs, cloud providers, and specialist security firms—focusing on partner readiness, certification alignment, sales enablement, and the consistent generation of pipelines. Implemented vendor-led and distributor-driven go-to-market initiatives, like joint account planning, partner campaigns, co-selling efforts, and demand-generation programs to enhance market positioning and differentiate solutions. Oversaw the entire channel opportunity lifecycle, assisting partners from qualification through presales, RFIs/RFPs, workshops, negotiations, and deal closure, while serving as an escalation point for complex opportunities. Worked closely with vendor presales, product, and internal engineering teams to transform POCs and pilots into recurring, subscription-based revenues, while managing commercial governance aspects, including deal registrations, pricing approvals, renewals, forecasting, and margin discipline.
Responsible for working with tier 1 & tier 2 ISP's & large Enterprise firms in the MENA region and developing comprehensive account development plan for customers and channels partners Executing and managing an entire sales lifecycle from pipeline generation to closing the deal Presenting an entire ICT portfolio of GBI to the customers and educating the customers with an consultative approach to enhance their IT Infrastructure in sync to their business needs Managing the sales development in region by identifying new sales opportunities through networking, events, cold calling,, email lead generation and Social media prospecting Managing customer appointments, opportunity assessments, proposal submission, TCV evaluation and negotiation to meet and exceed established sales targets. Developing strategic alliance and partnership with key ICT enablers who add value to GBI portfolio Providing an In-depth solution to customers so they could make wise decisions over their business processes, uncovering Concerns, market trends/awareness and cultivating relationships, strategic business planning, which result in Long-term customer retentions. Continuously learn and develop further knowledge of new technologies and providing accurate and detailed weekly forecast funnel of identified and proposed opportunities in order to meet or exceed sales targets