Greater Houston
For over 30 years I have lived at the intersection of journalism and media relations. Telling stories. The one thing I have seen resonate time and again is compelling content. Data is good. Facts are important. But how you make someone feel about a given issue, product or service is what will encourage them to take action. That is where my unique background and skill set make a difference: Deciding which stories deserve to make the news—and previously leading earned media strategies for several organizations—I understand both sides of the newsroom. I know what journalists need to be successful. I know what organizations need because I've been trusted to build the stories that consistently earn attention
⦁ Supervise and mentor reporters and multimedia journalists to produce accurate, engaging, and deadline-driven news content across broadcast, digital, and social media platforms. ⦁ Coordinate daily newsroom operations, manage story assignments, and ensure timely delivery of high-quality coverage in a fast-paced and digital-first environment. ⦁ Collaborate with newsroom leadership to develop editorial strategy, uphold journalistic standards, and drive audience engagement through innovative and impactful storytelling
⦁ Sourced, wrote and pitched stories depicting positive patient outcomes and procedural successes for health system, securing average of two earned media placements per week with top-tier local, regional, national and industry news outlets. ⦁ Developed and fostered meaningful relationships with reporters, producers and other media ⦁ Crafted communications plans in effort to position events for most positive media coverage ⦁ Wrote press releases, blogs and other materials which assist in communications strategy that support overall system goals and objectives ⦁ Service lines: TIRR inpatient and outpatient rehab and Neurology
⦁ Directed and managed a proactive media relations program ⦁ Developed and implemented strategic communications plans aligned with key university initiatives ⦁ Supervised and mentored media relations team, enhancing collaboration and streamlining processes ⦁ Cultivated relationships with media and identified faculty experts for interviews ⦁ Managed crisis communications plan and response
⦁ Sourced, wrote and pitched stories depicting positive patient outcomes and procedural successes for health system, securing average of two earned media placements per week with top-tier local, regional, national and industry news outlets. ⦁ Developed and fostered meaningful relationships with reporters, producers and other media ⦁ Crafted communications plans in effort to position events for most positive media coverage ⦁ Wrote press releases, blogs and other materials which assist in communications strategy that support overall system goals and objectives ⦁ Service Lines: Oncology, TIRR inpatient and outpatient rehab, Primary Care
• Crafted press releases and orchestrated media placement opportunities designed to identify and arrest those suspected of violent crimes • Acted as trusted media consultant for leadership team • Proactively responded to media inquiries and recommended proper messaging in regard to cases where Crime Stoppers assisted law enforcement