Melbourne, Victoria, Australia
20 years of experience leading and building dynamic and motivated teams in marketing and communications with consistent ROI results and awards received. I believe in leading with passion and compassion and have held leadership roles in cybersecurity, technology and professional services companies, with a track record of high performance. I specialise in the art of simplification and for the last 10 years I’ve been driving cultural change and organisational transformation for companies looking to understand their customers better, simplify their brand and positioning, streamline their go-to-market and drive greater employee engagement.
Responsible for driving brand equity and growth through brand positioning and customer acquisition, without compromising the company's founding culture. Drove a 71% increase in customer acquisition and a 126% conversion rate increase in marketing qualified leads to sales qualified leads.
Led the internal and external launch of Accenture's new service offering resulting in a 224% digital share-of-voice increase and double digit business growth.
Led the direction and execution of opportunity/pitch centric marketing, account-based marketing and demand generation activities across three industry verticals; Communications, Media and Technology.
Led the Marketing & Communications function responsible for driving demand and building local brand reputation to support business growth, candidate recruitment and employee engagement. Grew the region's social media followers and increased engagement rate by over 60% in 6 months and won first prize for the most effective Direct Marketing campaign at the MARKies Award for a new client engagement program.
Responsible for direct enterprise and partner marketing across Australia, Singapore, Indonesia and Thailand with priority and hard targets on lead generation. - Delivered quarter on quarter growth in marketing qualified leads making the team the highest lead-gen engine for the business - Won Marketing Interactive's Marketing Excellence Award for best b2b activation
Responsible for Partner Marketing (VARs, Resellers, Agents, Telcos, ISVs ) and developing and driving joint value propositions to market, partner enablement and go-to-market strategies, as well as demand generation and new product launches for partners. Increased sales by initiating and activating existing partners through the new partner marketing support function and introduction of the partner playbook resulting in revenue achievement of 120%.
Responsible for new product launches, lead and demand generation and local reputation. - recognised as top 5% of high performers yoy - shifted the Vodafone wholesale brand to industry leadership position - drove incremental sales growth yoy through the wholesale partnership program and launch of cloud services