Karāchi, Sindh, Pakistan
I’m Masooma, I live for aesthetics, love eating sushi, sip on matcha like it’s a ritual, and strive to make my life effortlessly beautiful! These days, I manifest all positive things whatever comes to my mind. This year, I’m embracing an unbothered person and maintaining my headspace. I would simply say… just BEYOURSELF always! That’s what makes you special and unique. I get great ideas while exploring new things. It could be a cozy coffee place, a sunset and clouds, and sometimes, I find myself when I stare at the moon and pouring out my thoughts! I take great joy in offering design solutions that spark creativity and originality. Recently, I’ve started sharing my practical expertise in Branding, UX UI, Creative Strategy, and Presentation Design with young individuals. So far, I’ve been genuinely delighted with the chance to mentor them in an area that often gets overlooked CREATING WITH EFFECTIVENESS AND PASSION! For me design is not just a service! IT’S A JOURNEY OF STORYTELLING, INNOVATION, AND SELF EXPRESSION! Meanwhile, I hope you’ve enjoyed learning about me!
Led creative operations and campaign development for Butterfly, Trust, and Daisy. Worked closely with marketing teams to maintain brand consistency and campaign effectiveness.
Directed creative execution across Unilever and Continental Biscuits portfolios, ensuring consistency between brand strategy and digital campaign delivery across multiple FMCG brands.
Directed creative execution across Unilever and Continental Biscuits portfolios, ensuring consistency between brand strategy and digital campaign delivery across multiple FMCG brands.