Imani Keal

Washington, DC Based Content Creator | imaniathome.com | Home, Lifestyle & DIY

Washington, District of Columbia, United States

About

Imani At Home is a DC-based home & lifestyle content creator. She believes all people, regardless if they rent or own should invest in their happiness by improving the spaces in which they live. Through her Instagram and blog, Imani shares renter-friendly DIYs and tips for fabulous millennials. Her studio apartment has been featured on Apartment Therapy, The Washington Post, Domino.com, and Never Too Small. You can follow her on Instagram and TikTok @Imaniathome.

Experience

  • Content Creator & Blogger at Imani At Home
    Jul 2020 - Present · 6 yrs 1 mo

    In 2020, I launched Imani At Home, a home decor & lifestyle blog with accompanying Instagram and TikTok accounts. Birthed during the pandemic, Imani At Home is a space dedicated to showing millennial women how to have a perfectly imperfect life; I draft content, direct photo shoots, drive strategy, and manage partnerships, yielding 603K views on TikTok and reaching over 200K accounts on Instagram; I leverage my following to secure features in Washingtonian, Apartment Therapy and Domino, as well as a TV appearance on NBC4. Systems: Lightroom, Photoshop, iMovie, InShot, Planoly, Google Suite, Spark Camera

  • Waterworks (2 yrs 11 mos)
    • Assistant Product Manager
      Mar 2021 - Jan 2022 · 11 mos

      In March 2021, I took on additional duties in the Product Management department assisting the Sr. Product Manager with reporting, analysis and research; I write user stories to assist the development team; liaise with vendors; and work with internal stakeholders to ensure total buy-in on new products to improve the client experience

    • Project Management Associate
      Oct 2020 - Jan 2022 · 1 yr 4 mos

      In October 2020, I was promoted to a newly-created role overseeing a $4M/year LoB with over 20K SKU’s on the e-commerce platform; I monitor all online store orders (avg. 200 orders/daily); I audit all orders for plumbing accuracy and state specific code compliance; I serve as the lead customer service rep. and internal point of contact for all online store orders and account management; I liaise with cross functional partners to deliver a luxury client experience.

    • Project Coordinator
      Mar 2019 - Oct 2020 · 1 yr 8 mos

      I supported a Sr. Sales Consultant in exceeding yearly sales goal; $2.2 million in 2019 and $3 million in 2020; I managed all projects, under $5,000, from selection and quotation to delivery and aftercare; I executed several events, including panel discussions, client appreciation dinners, and internal celebrations Systems: Magento, Smartsheet, Google Analytics, Business Objects, Slack, Jira, JDE, Q20

  • Lead Host at Tail Up Goat
    Feb 2016 - Mar 2020 · 4 yrs 2 mos

  • Guest Experience Coordinator at The LINE DC
    Nov 2017 - Feb 2019 · 1 yr 4 mos

    As a member of the opening Operations team, I implemented guest service processes for an upscale property in Adams Morgan; I crafted a training guide, updating ten standards operating procedures (SOP’s) in three months; I lead total service management for VIP guests; I developed and maintained guest relationships through personalized communication, creating a database of biographies, preferences and insider details; I managed all feedback streams and in-person guest reviews, providing recovery as needed; I handled scheduling for a team of ve and managed inventory in accordance with department budget Systems: Oracle

  • Public Relations Intern at Savor PR
    May 2017 - Sep 2017 · 5 mos

    I wrote, edited, and proofread pitches that resulted in over 25 media hits for clients; I created graphics for Astro Doughnuts & Fried Chicken & Savor PR; I captured client mentions in real-time, and compiled weekly and monthly reports for 14 clients including Pizzeria Paradiso, Michael Schlow Restaurants (Tico, The Riggsby, Alta Strada, etc.), and more Systems: Feedly, Adobe Photoshop