Matosinhos, Porto, Portugal
Product designer with 10+ years of experience in mobile and web app UI/UX design, having a proven ability to lead projects end-to-end, from ideation to implementation, including metrics optimisation. Expertise both in user-centered design approach, including wireframing, prototyping, JTBD, user interviewing and UX-testing, and in delivering stunning visual UI designs. Designed and oversaw the launch of a social functionality for the Sweatcoin app, resulting in 4% increase in app openings. Restructured the Insense app which resulted in a 12.3 pp growth in send offer conversion. I’ve worked as a sole designer owning the design process and as a team member collaborating with other designers, contributing to building and maintaining design systems. During my leisure time, I enjoy hitting the gym and practicing martial arts, which helps me unwind and clear my head. Noticeable achievements: - Insense mobile app: I restructured the existing app, refined all user journeys and tweaked the look-n-feel by using a user centered design approach, including wireframing, prototyping and user interviews, which resulted in a 12,3 pp growth in send offer conversion. - Sweatcoin mobile app: using a user centered design approach, I designed and launched the challenges functionality for the app, resulting in a 4% increase in app openings and over 60,000 people participating in the race challenge in the first month after launch. - Kleene.ai web app: through UX prototyping and user interviews, I have tested over 5 hypotheses and implemented improvements based on the findings, which led to a 20% increase in the NPS metric. - Qlean mobile and web apps: managed a team of 4 designers, cutting the number of bugs by 10% by introducing the process to decrease design debt and transitioning the UI kit into a design system. - Trucker Path web app: designed the "truck search" feature from scratch used daily by 200+ companies across the industry. Check my portfolio at https://ilyapolyak.com.
SecurityScorecard is a risk management platform that helps organizations monitor and improve their cybersecurity posture through an easy-to-understand scorecard. I design workflows and data views for CISOs, TPRM teams, and analysts — working across the full design process from research to specs. Collaborate closely with PMs, engineers, and security experts to ship clear, usable, and strategic features.
The world's #1 messenger marketing platform with 1M+ clients including big brands such as Nike and SMBs from 170+ countries. I worked as a designer in a number of teams, including monetization, design system and additional value team. - Designed a new pricing upgrade flow using an iterative UX approach (3 rounds of user interviews), which reduced user churn after the first payment by 15%, as measured by A/B testing. - Co-led a breakthrough redesign of the flow builder, delivering the first handoff-ready version shaped with the team and validated through user interviews. - Led efforts to increase design system adoption by regularly updating components and auditing existing ones, resulting in 90% adoption of key components and enhanced product team efficiency.
Kleene, a B2B SAAS start-up based in London, UK. The app can ingest data from 120+ sources, master it using SQL and then present business insights in a visualisation tool of choice. I was the sole-designer and owned all the UX/UI design decisions for the Kleene web app. - Through UX prototyping and user interviews, I have tested over 5 hypotheses and designed UI/UX improvements based on the findings, which led to a 20% increase in the NPS metric. - Created an enterprise-level design system using the Tailwind UI framework. - Led efforts to supervise an external design studio to extend our design function capacity and pursue new concepts.
Insense is a primary platform for D2C, Amazon brands, and 1400+ companies to create user content and ads on Instagram and TikTok. I worked end-to-end on a project of refining the UI/UX of an existing mobile app, while recruiting and managing a junior product designer. - I restructured the existing app, refined all user journeys and tweaked the look-n-feel by using a user centered design approach, including UX wireframing, prototyping and user interviews, which resulted in a 12,3 pp growth in send offer conversion. - Hired and managed a product designer to streamline the workflow. - Updated the current design system to match the new appearance and functionality of the app.
A mobile app with over 120M users that uses physical activity to earn digital currency. I owned the design process for the social part of the app, delivering important mobile app features, while working as a member of a team, consisting of 4 product designers and a design lead. - Using a user centered design approach, I designed and launched the challenges functionality, resulting in a 4% increase in app openings and over 60,000 people participating in the race challenge in the first month after launch. - Designed and launched the New Year's resolution feature by usign a UCD approach, which resulted in an average of 5,000 resolutions being set daily in the first month after release. - Contributed to building the first version of the design system, including buttons, alignment guide, currency texts, tags and navigation elements.