Ilse Van Hoof

About

(Interim/Freelance) Brand & Creative Lead | Merkstrategie, Brand Design & Creatieve Uitrol Voor merken die scherpere richting, sterker design en creatief werk nodig hebben dat ook echt landt. Ik verbind merkstrategie, design en implementatie, zodat ambitie, inzicht en commerciële potentie samenkomen in één duidelijke creatieve lijn. Van positionering en identiteit tot content, klantreis, activatie en uitrol: het doel is niet méér ruis, maar betere keuzes die het merk vooruithelpen. Beschikbaar voor nieuwe samenwerkingen vanaf september. portfolio www.ilsevanhoof.nl. Je kan me mailen via [email protected] of bellen op +316 17 14 01 06. Bureaus waarmee ik werk(te): TBWA\NEBOKO, Alfred, DDB Unlimited, DEPT, Accenture Interactive, Energize, Wunderman Thompson, Indie Amsterdam, JUMP, ACE, Persuade, Boomerang Agency, 180 Kingsday, Ogilvy, N=5, VBAT, XXS Amsterdam, JamJam Marketing, Boo Brandbuilders Merken waarvoor ik mocht werken: HEMA, Albert Heijn, Etos, Adidas, BOL., Heineken, Campina, Douwe Egberts, NPO Nederlandse Publieke Omroep, DPG Media, Omoda, Pathé, Hendrick’s gin, TeamNL, McDonalds, Essent, Prosus, Calvé, Xenos, Salsa Shop, Spar, Leaseplan, MG, Nine United Europe, Staatsloterij, ONVZ, Orangebag, Krasloten, Takeaway.com, Telenet, PostNL, Randstad, Intersport, Philips, Loetje, Happy Italy, Schiphol, Prosus, Gsus, Futurum, Bergstein, O’Neill, Asics, Denimlab, Rijksoverheid, Independer, PME Legend, IntotheNew, Scotch & Soda. #freelance #designer #graphicdesigner #branding #illustration

Experience

• Interim/Freelance Brand & Creative Lead at Self-employed
  May 2026 - Present · 3 mos

  www.studioilsevanhoof.nl | [email protected] | +31617140106

• Strategic brand designer at studio Ilse van Hoof | +316 17 14 01 06
  Apr 2014 - Present · 12 yrs 4 mos

  www.ilsevanhoof.nl | [email protected] | +31617140106

• Freelance Art Director / Designer at Roughmen
  Dec 2015 - Jun 2026 · 10 yrs 7 mos

  http://www.roughmen.nl/ilse-van-hoof/

• Senior Graphic Designer at Tiger Jay
  May 2014 - Oct 2014 · 6 mos

  Senior Graphic Designer for Marketing and Design department Responsible for: - Corporate identity & Graphic Design. Brandbible, brandbook, collectionbook and lookbook - Illustration. Different styles and techniques. Used for apparel - Photography. For collectionbook, brandbook and lookbook

• Creative at Pimz
  Nov 2006 - May 2014 · 7 yrs 7 mos

  Responsible for: - Brand Development. Creating identities + look&feel for newcoming brands or existing brands. - Corporate identity & Graphic Design, typography, store-interiors, packaging - Illustration. Different styles and techniques. Used for fashion, traditional print etc. - Styling. for fashionshoots, including style of photography - Projectmanagement Worked for clients such as: PME Legend | Cast Iron | Vanguard | Tripper | Saucony | Keds | Sperry | Puma | Helly Hansen | Valsport | Fila | Eddy Merckx | Blink | Lornah Sports | Gazelle | Futurum.cc | Allshoes | Veris | Protest | ANWB | Schouten & Nelissen