United States
RevOps done halfway doesn't scale. I build revenue operations functions that actually work: end-to-end, across geographies, and built to last. Born and raised in the Netherlands and operating across US and European markets for 15+ years, I bring something most RevOps leaders can't: I understand both sides of the Atlantic instinctively. I've spent my career building the whole engine: systems and CRM architecture, deal desk, forecasting and pipeline discipline, revenue enablement, incentive compensation, data governance, and the change management to make it stick. Without enablement woven in from the start, adoption fails and scale stalls. It's the difference between a revenue operations function that scales and one that doesn't. Over 15+ years in PE-backed B2B SaaS, I've built revenue operations functions from scratch across companies scaling from $30M to $250M ARR, scaled teams from 0 to 12+, and led 9 M&A integrations, including a 3-in-1 consolidation merging European and US operations under one GTM framework. Currently at Rezolve AI, I'm doing it again, rebuilding and scaling a globally distributed revenue operations function across Americas, EMEA, and APAC. • 30% YoY revenue growth through GTM process redesign and forecasting discipline • 50% reduction in commission costs through incentive comp restructuring, without sacrificing GTM performance • Revenue operations teams built from 0 to 12+, designed to scale across distributed global markets • 9 M&A integrations executed across European and US commercial operations • Data governance across all revenue systems My GTM stack spans the full revenue tech landscape: CRM & CPQ, revenue intelligence, conversation intelligence, artificial intelligence, marketing automation, sales engagement, contract management, and routing and operations. Each environment is different, and knowing which tools to build on, and which to replace, is part of the job. I understand how US and European teams sell, how executives report, and how to align both without losing either. Operational depth, transatlantic fluency, and a genuine understanding of how US and European commercial teams think and close: that's the combination I bring to every organization I work with. The best outcomes I've been part of happen when revenue operations has a seat at the strategy table and is not just a support queue. When the conversation with RevOps moves beyond reports, approvals and Salesforce hygiene, and into how we scale, where we grow and what the revenue engine needs to get there. That's when revenue operations delivers its full value.
Building and scaling revenue operations following Rezolve AI's ($250M ARR) acquisition of Crownpeak, the 9th M&A integration of my career, inheriting 2 separate commercial organizations and consolidating them into a single, globally distributed GTM function across Americas, EMEA, and APAC. Serving as strategic partner to the CFO, CRO and SVP leadership from day one of the combined business. In the first six months, stood up the foundational infrastructure required to operate as one business: • Executed M&A integration of Crownpeak into Rezolve, merging commercial operations, GTM frameworks and systems, including consolidating disparate CRM environments into a single source of truth across the combined organization • Unified the incentive compensation strategy for the combined organization by designing and executing new compensation models that directly aligned sales and CSM behaviors with board-level targets • Established GTM communications infrastructure including consolidated SharePoint, price list, and cross-regional alignment cadences • Driving data-driven executive decision-making by launching comprehensive dashboards delivering a single view of revenue forecast and performance across all regions for executive leadership • Accelerating deal velocity and protecting margins across all entities by establishing global commercial governance and architecting a formalized Deal Desk function from the ground up: standardizing legacy contract structures, frameworks, policies, and approval workflows • Optimizing the customer journey to support revenue and retention goals by integrating Sales and Customer Success motions, aligning processes, handoffs, and accountability across the full customer lifecycle • Scaling the revenue operations team to support current and future revenue and retention goals through strategic hiring across Deal Desk, Data & Insights, Commercial Operations, and Enablement
Led the turnaround of a broken revenue operations function at Crownpeak, a K1-backed, $70M ARR digital experience & search platform operating under PE growth targets and active cost reduction. Inherited a 2-person team with severe data quality failures: deal values shifting daily between CRM and spreadsheets, causing forecast misses across multiple deals simultaneously; no deal oversight, and no operational infrastructure. Rebuilt from the ground up to a team of 6, supporting a GTM org of 50 across US and European markets. Reporting initially to the CRO, secured a reporting line change to the CFO to establish commercial independence, a real FP&A partnership, and the executive sponsorship needed to build RevOps the right way. • Improved profitability and EBITDA by delivering $1M in commission savings via a rigorous redesign of the incentive compensation model, maintaining top-line GTM performance while reducing payout overhead by 50% • Delivered $200K in annual technology savings through GTM tech stack rationalization, cutting redundant and underperforming tools • Reduced average deal cycle from 12 to 9 months through MEDDPICC qualification framework and mutual action plans • Eliminated phantom revenue and enforced data integrity by implementing Closed Won Pending process within 30 days • Reduced company risk and protected margins by building the Deal Desk function from scratch with formal pricing, terms oversight, and approval workflows introduced for the first time • Stabilized forecasting and built real-time Salesforce dashboarding, eliminating spreadsheet dependency • Boosted market positioning and revenue growth by partnering with product marketing to launch new packaging and pricing • Supported GTM org growth of 50% through various strategic projects, territory planning, quota setting, and onboarding support
Built revenue operations from zero at a Thoma Bravo-backed EHS software company, joining as the first revenue operations employee with no team, no processes, and no infrastructure. Scaled to a team of 12 over 4 years across US, Canada, UK, EU, and Australia, adding manager and director levels as the business grew significantly. Served as the operational backbone driving ARR from $60M to $120M through revenue growth, scaling operational infrastructure and corporate expansion while also simultaneously integrating 8 acquisitions. Earned promotion to Senior Director in 2023 in recognition of scaled GTM operations, expanded team leadership, and the establishment of a formal GTM operations leadership function. • Executed 8 M&A integrations over 4 years including a complex 3-in-1 consolidation, merging acquired companies into Cority's commercial operations, systems, and GTM framework • Improved forecast accuracy from unreliable to 90% through data quality remediation, disciplined pipeline management, and process discipline • Reduced sales ramp time from 12 months to under 90 days by establishing a dedicated Revenue Enablement function: structured onboarding, continuous training and certification programs that accelerated time-to-value for all commercial roles • Implemented, enhanced and owned full GTM tech stack: Salesforce, Clari, Gong, SalesLoft, Zuora CPQ, LeanData, Workato, ZoomInfo, ChurnZero, Marketo • Recommended new strategies to accelerate revenue through complex data modeling, redesigning commercial territories and roles, sales capacity, quota setting and headcount modeling, and incentive compensation • Implemented data governance practices and automation to enforce data quality and integrity across all revenue systems • Acted as strategic advisor to the CRO and executive leadership on GTM strategy, organizational design, and operational priorities
Rising Executives School Graduate (December 2022) Rev Ops Fall School Graduate (February 2022) Rev Ops Summer School Graduate (September 2021)
Led sales operations at an EHS software company ($50M ARR) supporting analytics, pipeline management, forecasting, territory development, and sales enablement across the GTM org. Developed Salesforce data architecture and enforced data integrity. Transitioned to Cority as Director, Revenue Operations following acquisition.