Alex Horton

CEO/Founder of Illytronic LLC | Innovating Music Production & Licensing | Pioneering Sonic Branding & Video Production

Jacksonville, Florida, United States

About

As the CEO and Founder of Illytronic LLC, a forward-thinking music production and licensing company based in Jacksonville, Florida, I've dedicated my career to breaking the mold in the music industry. With a journey that began in 2003, selling mixtapes in high school, my passion for music has evolved into a thriving business that challenges the boundaries of genres and eras. Illytronic is more than a company; it's a creative hub where nostalgia meets futurism, producing sounds and visuals that resonate with audiences worldwide. Under my leadership, Illytronic has grown into a reputable label with a significant catalog, managing artists, releases, and a comprehensive collection of songs available for sync licensing and sampling. Our partnership with Tracklib as an official label partner underscores our commitment to innovation and accessibility in music production. Our works have reached audiences globally, featuring in films and television on networks like MTV, VH1, Lifetime, and more. As a member of A2IM, we stand at the forefront of the industry, continuously looking to improve. We are here to push creative boundaries and define the future of music and visual storytelling.

Experience

  • Founder/CEO at Illytronic, LLC
    Jan 2015 - Present · 11 yrs 6 mos

    - Spearheaded the creation of Illytronic, a music production and licensing powerhouse, establishing a solid reputation in the industry. - Pioneered innovative music and video production techniques that blend elements from various musical eras, emphasizing a unique blend of nostalgia and futurism. - Managed a diverse portfolio of artists, overseeing the creative process from initial concept to production, ensuring a cohesive sonic and visual brand identity. - Successfully negotiated a partnership with Tracklib, becoming an official label partner, significantly expanding our music's reach and accessibility for sampling. - Achieved notable placements in film and television, showcasing our music on major networks such as MTV, VH1, Lifetime, and others. - Active member of A2IM, engaging with industry leaders and contributing to the shaping of the future of independent music.

  • EnnEcho (Jacksonville, Florida Area)
    • Director of Operations
      Jun 2014 - Jan 2016 · 1 yr 8 mos

      Developed synergetic partnerships through social media planning, film, photography, videography, and online content to form strong bonds between education, art, and business industries. KEY ACCOMPLISHMENTS: • Effectively administered company daily operations with a keen focus on team development, revenue expansion, and company growth. • Promoted from Creative Director to daily manage team of both employees and interns while balancing studio scheduling and company operations. • Conceptualized film and music videos for active client database which expanded brand loyalty and improved community relations. • Engaged and increased company profile on Instagram, Facebook, and Twitter accounts through creative social media planning and unique video content construction which resulted in increased followers. • Promoted musicians and artists by running audio recording sessions with Pro Tools, and planning and executing single and album releases.

    • Creative Director
      Sep 2013 - May 2014 · 9 mos

      Directed client projects by facilitating communication between artists, writers, editors, and third parties concerning photo shoots, graphic design, and music videography which resulted in professional-quality media that reflected company standards of excellence. KEY ACCOMPLISHMENTS: • Helped recording artists develop their target audience and strategized best impact within that target audience. • Established unique sound for individual EnnEcho clients. • Developed production, song-writing, and recording sessions for recording artists to help them achieve ultimate potential.