Greater Istanbul
Senior User Acquisition Manager with a track record of driving massive scale for Tier-1 Gaming and E-commerce mobile apps. I specialize in full-cycle UA management, from building attribution infrastructure (MMP) from scratch to scaling daily active users through data-driven automation. Key Achievements: Hyper-Scale: Scaled a gaming title from 50K+ to 1M+ downloads across App Store & Google Play, achieving Top 10 rankings by downloads and revenue across multiple international markets. Infrastructure: Managed the complete end-to-end setup of AppsFlyer, ensuring 100% data accuracy for attribution and performance tracking. Efficiency & ROI: Consistently hit aggressive ROAS targets (100%–150%) on cohorted days by optimizing multi-channel campaigns across IAP and hybrid ad monetization models. E-commerce Expertise: Managed UA for Hepsiburada (one of Turkey’s largest marketplaces), navigating high-volume acquisition in a hyper-competitive landscape. Automation: Developed custom Google AppScript solutions to automate budget monitoring and daily reporting, significantly reducing manual overhead and preventing overspend. Technical Stack: MMP & Analytics: AppsFlyer (Advanced Setup), Adjust, Firebase, BigQuery, Looker BI, Tableau. Media Buying: Google ACI/ACE, Facebook Business Manager, AppLovin, Unity, IronSource, DSPs, Affiliate & Incentivized Networks. Data & Automation: SQL (BigQuery), Google AppScript, Python (Data Analysis - Learning). Languages: Azerbaijani (Native), Turkish (Fluent), English (Fluent), Russian (Fluent). Why Work With Me: I don’t just manage budgets; I build the systems that make those budgets work harder. Whether it's writing a SQL query to identify high-LTV cohorts or automating a complex reporting flow, I focus on technical precision to drive profitable, sustainable growth.
Star Merge: Merging Match Game - Soft launch and scaling with hybrid IAP and ad monetization (ad mon tested for segmented geos/users) - Managed UA campaigns across gaming networks, SRNs, social platforms (Meta, TikTok), and incentivized networks, optimizing for ROAS and user growth in competitive merge/match genre - Conducted in-depth data analysis using SQL (BigQuery) for ROAS optimization, user behavior insights, payer segmentation, and raw data exports to support team decisions - Built and maintained actionable dashboards in Looker BI; collaborated with data scientists to add custom metrics/dimensions when gaps arose - Leveraged Excel, SQL, and Python for automated reporting and analysis - Handled ad tech/MMP setup (AppsFlyer, Adjust) and troubleshooting; coordinated with creative teams on A/B testing and asset localization to boost campaign performance
- Developing and implementing successful user acquisition (UA) campaigns and strategies for e-commerce marketplace "Hepsiburada." - Hands on UA activities with SRN, DSP and incentivized networks. - Utilizing App Store Optimization (ASO) techniques to improve app visibility and increase downloads. - Creating automated reports on Google Sheets with AppScripts. - Preparing reports for high level managers. - ROAS forecasting and budgeting overall monthly and yearly spends, also differentiating for seasonality in holiday and specific periods. - Exploring alternative UA channels to reach new audiences.
- Creating Worldwide UA campaigns for business apps that generate revenue via subscription. - Management campaigns through main (Apple Search Ads, Facebook Ads, Google UAC / AEC, Twitter Ads) and affiliate networks for IOS. - Managing and monitoring campaigns according to Net Marketing, Subscriber, and Purchases. - Reporting Weekly & Monthly campaigns performance. Creating the best campaigns that reach KPI. - Coordinate the creative team for a suitable artwork that matches the product and localization of creatives to deliver a high-quality advertisement to our target audience. - Prepared weekly paid marketing plan. - Preparing a marketing plan and assets, campaigns for the app test launch.
- User Acquisition for Brawl Stars (Turkey & MENA) and other Mobile Games - Performance & Lead Generation marketing - Marketing ideas and strategies for clients mostly from gaming
- Creating soft launch campaigns for Elite Games (Pool games) at Turkey & Tier1 countries - User acquisition for Zula Mobile beginning from close beta to open beta period - Management and marketing through Facebook Business & Google Ads & TikTok & AdColony for IOS and Android - Managing and monitoring budget according to ROI - Creating best campaigns that reach high-value ARPU - Coordinate with the creative team for a suitable artwork that matches with our product to deliver a high-quality advertisement to our target audience - Planning with the marketing team the best methodologies that achieve our company goals - Select and adjust the best strategy for new user and retargeting - Preparing a marketing plan and assets for the global soft launch - Creating campaigns for the global soft launch - ASO for Zula Mobile (AppAnnie) - User acquisition for Zula PC game through Facebook Business Manager - Website content update