United Kingdom
Marketing Specialist with experience in marketing strategy, brand management, social media & content partnerships. I graduated from the MSc Digital Marketing programme at The University of Manchester and have led end-to-end digital campaigns for brands in FMCG, defence, tech, and crowdfunding. In addition to my in-house roles, I have worked as a freelance Marketing Consultant with 15+ companies across 8 countries, focusing on brand growth, audience engagement, and measurable performance.
Provided marketing services to more than 15+ brands across 8 countries in marketing communication, brand management, strategic planning, and content production. I supported brands from various industries in achieving their marketing goals, contributing to their sustainable growth and brand equity development. Throughout this process, I: – Managed brand positioning, communication strategy, and campaign planning processes – Developed 360° marketing campaigns and digital content strategies to increase audience engagement – Took an active role in video production and post-production processes, delivering creative and impactful visual storytelling for brands – Strengthened international brand perception by creating globally adaptable brand identities and communication frameworks.
Led integrated digital marketing activities across Forte and its subsidiaries (Forte, Fontr, and Cetwell). Responsibilities: -Formulating digital marketing strategies -Planning and executing digital marketing campaigns -Managing organic and paid social media channels -Developing and implementing PR and communication strategies -Overseeing video production and post-production processes -Driving brand awareness and reputation management initiatives -Analyzing and reporting campaign performance -Managing digital communication for events and promotional activities
I contributed to the marketing process of Microsoft Education’s services for university students, supporting initiatives aimed at increasing engagement and awareness among academic audiences. In addition, I took part in joint projects with government ministries.