Istanbul, Türkiye
I am a Senior Product Leader at Amazon with 12+ years of global experience across technology, FMCG, and consulting. I lead teams that build scalable products and durable mechanisms that simplify complexity, enable growth, and deliver measurable business impact — while remaining hands-on to ensure ideas translate into fast, high-quality execution. At Amazon, I have played a key role in launching and scaling logistics and marketplace capabilities, driving compliance automation, and developing ML-powered mapping and analytics platforms. My work has consistently focused on improving cost-to-serve, strengthening customer experience, and building foundations that scale across markets. I am known for bringing clarity to ambiguous problem spaces, aligning senior stakeholders, and turning strategy into executable roadmaps. Prior to Amazon, I worked at Philip Morris International’s global headquarters in Lausanne, where I redesigned global S&OP and KPI frameworks embedded across regions and markets. Earlier in my career, at Unilever and in strategy consulting in alliance with Booz Allen Hamilton, I helped shape initiatives that bridged business insight with operational reality. Recognized as an Amazon Bar Raiser, I care deeply about developing talent and building high-performing teams. As a clear communicator and pragmatic negotiator, I operate comfortably across functions, cultures, and levels of seniority — ensuring complex, cross-functional strategies turn into sustained results.
Product owner for 0→1 and scale platform initiatives across logistics, marketplace programs, and compliance, operating in complex, regulated, and multi-stakeholder environments Led the launch and scaling of logistics and fulfillment capabilities, building durable mechanisms that reduced cost-to-serve, improved operational resilience, and enabled long-term growth Drove development of data- and ML-powered platforms to improve catalog coverage, analytics, and decision-making at scale, strengthening marketplace performance and visibility Owned expansion of customer-facing marketplace programs, improving conversion, recovery, and customer trust through product and CX innovation Recognized Amazon Bar Raiser, actively hiring, mentoring, and developing high-performing talent while raising the bar on product thinking and execution
Built and led high-performing teams, shaping org design, role definitions, and career paths while developing senior talent and future leaders Designed and scaled planning, inventory, and buying mechanisms that materially improved availability, inventory health, and capital efficiency across large product portfolios Partnered with senior business and tech leadership to translate strategy into scalable operating models, influencing long-term business decisions and portfolio direction
Led redesign of global S&OP operating model, defining decision frameworks, governance, and cadence across market, regional, and global levels Owned development of a global KPI and performance management framework, embedding standardized metrics and review mechanisms across regions Partnered with senior operations, finance, and IT leaders to drive enterprise-wide adoption, translating strategy into scalable execution Led cross-functional and vendor teams to deliver data and analytics capabilities supporting faster, higher-quality decision-making at global scale
Strategy benchmarking project supporting planning and budgeting decisions
Owned demand planning across multiple categories, improving forecast accuracy and strengthening supply–demand alignment Led a SKU and portfolio complexity reduction initiative, discontinuing low-value items and driving meaningful gross margin improvement Partnered with supply chain, finance, and commercial teams to support data-driven planning and decision-making
Led small project teams to deliver strategy and policy analysis for public and private sector clients Conducted investment and growth analyses supporting long-term strategic decisions and executive approvals Developed structured problem-solving and executive communication skills in complex, multi-stakeholder environments