Miami, Florida, United States
Develop and implement corporate marketing strategies; effectively manage marketing, advertising, promotional activities, corporate communications and community relations of the organization Create internal and external audiovisual presentations, direct mail campaigns, product/services brochures, internal newsletters, statement inserts, press releases and other assets and communication pieces Manage bank wide portions of the organization’s intranet Internal corporate communications, including bank wide email, CEO’s internal messaging, CEO’s talking points, monthly e-newsletter, and desktop wallpapers, manage CEO’s LinkedIn Manage production and installation of construction signs at clients’ properties we financed Develop and maintain careers web site (careers.citynational.com) Manage the company’s special campaigns: United Way fundraising, backpack campaign Manage the internal crisis communications for the organization Manage the team’s business continuity plan and “how to” manual Partner with the Training Department to introduce new products and initiatives to the Bank team Develop special promotional events including banking center openings, in-house and community-based seminars and speaking engagements, networking events, client events and other micro-marketing activities Develop and maintain corporate identity guidelines Initiate effective strategies for reaching specific markets, develop ongoing publicity campaigns and specific editorial opportunities for consumer and financial media Contribute to editorial content and graphics of web site and intranet Oversee the Bank’s sponsorships, charitable contributions, memberships and donations Manage the Marketing budget
I am currently adjunct faculty in the Hospitality Management program at the Wolfson campus. I also develop curriculum for non-credit programs. In addition to instruction, I was previously also a recruiter and advisor for students. I also was the program coordinator for a Hospitality Management work/study program for students from China. I was the advisor to the Kendall Campus Hospitality Student Association.
Volunteer for Super Bowl LIV. Recruited and interviewed volunteers, including at off-site events. At Super Bowl, I guarded the locker room and traffic for the Kansas City Chiefs. Post game, I managed traffic to PR and media events.
Develop and execute training programs - including new hire orientation, product training, sales training, and call center coaching.
I was a freelance not-for-profit event planner with Ana Cruz Event Planning. Events included women's conferences, fundraisers, student film competitions and more.