Chicago, Illinois, United States
I am a behavioral scientist with 7+ years of experience specializing in mixed-methods research and user experience within consulting, digital, academic, and financial sectors. I am passionate about using evidence-based approaches to create solutions that address barriers to positive behavior change across various industries and human challenges. Most recently, I earned my master’s degree in behavioral and decision sciences from UPenn where I honed skills on rigorous qualitative and quantitative research methods and learned how to best apply them to solve real world problems. I strive to find opportunities that enable me to work with innovative teams and apply both my analytical and behavioral backgrounds to elevate the experience and well-being of customers through data-driven insights.
• Generated valuable insights into personalized AI messaging by clarifying client research questions and identifying target behaviors through secondary research on behavioral traits. • Improved customer segmentation accuracy and financial recommendation effectiveness by developing an AI-driven model that tailored responses to varying levels of specific behavioral traits. • Proposed key customer experience improvements using in-depth interviews and usability tests to enhance client accountability and empowerment towards their financial goals.
• Conducted +15 hours of personalized coaching sessions each week with undergraduate and graduate students, utilizing a peer coaching model to foster student agency and holistic well-being. • Completed 160 hours of comprehensive training to acquire essential coaching skills and knowledge, including onboarding, content instruction, practice coaching sessions, and mentorship.
• Created a mobile application prototype aimed at reducing doom scrolling among Gen Z following goal focused interventions based on qualitative user research. • Uncovered key needs and areas of opportunity for intervention by employing in-depth interviews, field observations, and projective methods, and conducted comprehensive competitive analysis to highlight unique value propositions and potential market gaps.