İlayda Şendur

Team Lead - Senior New Business Account Manager

Dublin, County Dublin, Ireland

About

I work across Acquisitions in EMEA, partnering with web and app advertisers to drive growth through performance-led strategies 📈 I’ve built and scaled the Turkish market from the ground up, driving triple-digit growth and delivering consistent impact. While I work closely with both web and app clients, video, especially YouTube, is where my passion sits. What truly defines my work is combining data with storytelling, empathizing with clients, and thinking beyond the obvious to build brand strategies that actually resonate 🎥✨

Experience

  • Google (On-site)
    • Team Lead - Senior New Business Account Manager
      Oct 2024 - Present · 1 yr 9 mos

    • New Business Account Manager
      Oct 2022 - Nov 2024 · 2 yrs 2 mos

      Spearheaded Turkish market expansion at Google Onboarding team, unlocking new revenue streams and fostering key partnerships while onboarding new Google clients and providing them strategic consultancy and support. - Designed and implemented data-driven strategies for customers, optimizing the customer journey for maximum engagement and retention. 📈 - Led the successful launch and growth of the Turkish market within Google Onboarding team, exceeding targets and establishing a strong foundation for future expansion. 🇹🇷 - Identified and unlocked new revenue opportunities through strategic partnerships and innovative initiatives. 🤝💰 - Cultivated strong relationships with internal and external stakeholders, fostering collaboration and driving success. 🤝🌐

  • Digitect (Jeddah, Makkah, Saudi Arabia)
    • Senior Account Manager
      May 2022 - Jul 2022 · 3 mos

      Leading a team of 5, inclusive of an Account Executive, Social Media Manager and Community Manager, managing a portfolio of $XXM consisting of key clients in Saudi Arabia. Improved upon the company ROI via the cultivation and management of key clients’ projects.

    • Account Manager
      Sep 2020 - Jun 2022 · 1 yr 10 mos

  • The Business Year (Full-time · 2 yrs 1 mo)
    • Country Manager
      Feb 2020 - Sep 2020 · 8 mos

    • Country Manager
      Nov 2018 - Feb 2020 · 1 yr 4 mos

      https://www.thebusinessyear.com/

    • Assistant Country Manager
      Sep 2018 - Nov 2018 · 3 mos

      Worked with an international team based in Oman, Muscat. Took an active role in conducting extensive economic research on Oman's economy. Supporting the country manager on the marketing process while successfully fulfilling the objectives.

  • International Tax Consultant at EY
    Sep 2017 - Aug 2018 · 1 yr

    Global Trade Consultancy/Tax Services February 2018 - My "Gümrükte Gündem" article: http://www.vergidegundem.com/files/ebooks/2018/feb/mobile/index.html#p=63

  • Teaching Assistant at Özyeğin University
    Jan 2017 - Jun 2017 · 6 mos

    MGMT 202 : Organizations, teaching assistant