İlayda K.

Communications & Brand Manager | FMCG & Fashion

Ataşehir, Istanbul, Türkiye

About

I am a Communication and Brand Manager with experience in digital communication and social media. I manage content planning, brand communication, and campaign processes. I also work on production, project management, launches, openings, and events. I have experience in 360 communication, including influencer and celebrity collaborations, social media, media buying, and e-commerce. I have worked with brands in FMCG, fashion, and lifestyle sectors.

Experience

  • İyi İletişim Yaratıcı İçerik ve İletişim Yönetimi (İstanbul, Türkiye · Remote)
    • Communications & Brand Manager
      Jan 2026 - Present · 6 mos

      • Leading brand communication and digital strategy for different brands • Managing content planning, campaigns, and social media • Working with brands such as Hatemoğlu, Hacı Bekir, SAYKI, and North Sails • Ensuring clear and consistent brand communication • Coordinating with creative teams

    • Brand & Communication Consultant
      Nov 2021 - Dec 2025 · 4 yrs 2 mos

      • Supporting brand communication and content strategy on projects • Supporting campaign and digital communication processes • Managing content and social media when needed

  • Clockwork Agency (İstanbul, Türkiye · Remote)
    • Social Media Supervisor
      Feb 2025 - Dec 2025 · 11 mos

      • Managing a team of 5 people • Leading social media work for brands such as BİM and Anadolubank • Planning and managing content and campaigns • Working with design and content teams

    • Sr. Social Media Manager
      Jun 2023 - Feb 2025 · 1 yr 9 mos

  • Taximpro (Remote)
    • Account Lead
      Mar 2023 - Jun 2023 · 4 mos

      • Managing client communication and project processes • Managing a team of 2 people • Working with brands such as Mandarin Oriental Bodrum, Playland and İTHİB • Managing ATL and BTL campaigns • Managing design, social media, and project processes • Working on events, fairs, and launch projects

    • Sr. Social Media Manager
      Jul 2022 - Mar 2023 · 9 mos

  • Pazarlama Sorumlusu at COUGAR (Gaming Gear Brand)
    Sep 2019 - Nov 2021 · 2 yrs 3 mos

    • Managing marketing and social media activities • Planning campaigns and product communication • Supporting digital marketing and e-commerce • Working with sales and marketing teams

  • Sosyal Medya Uzmanı at #fikirfabrika
    Apr 2017 - May 2019 · 2 yrs 2 mos

    • Managing social media accounts for different brands • Creating and planning content • Supporting campaign processes • Working with design teams