Switzerland
Senior executive con oltre 10 anni di esperienza in marketing, business development e digital transformation in contesti ad alta crescita e innovation-driven. Opero all’intersezione tra tecnologia, cultura ed enterprise, con competenze in Web3, blockchain, digital art, tokenized assets ed event ecosystems su larga scala. Ho ricoperto ruoli di leadership e cross-functional in startup, fondazioni internazionali, DAO e media organizations, ottenendo risultati misurabili in ambienti complessi e multi-stakeholder. Le mie competenze includono la progettazione e l’esecuzione di strategie omnichannel—technical SEO, performance marketing, lifecycle marketing e go-to-market (GTM)—con forte focus su data-driven decision making, KPI e crescita. Sono specializzata in business development per European funding programs (incluso Horizon Europe), gestendo l’intero grant lifecycle: opportunity scouting, consortium building, proposal development e stakeholder coordination, con risultati concreti in termini di funding e institutional partnerships. Ho sviluppato cross-sector collaborations a livello europeo, lavorando con public institutions, academia, cultural organizations e tech stakeholders per creare modelli di innovazione scalabili e sostenibili. Come Event Marketing Manager, ho guidato strategia ed execution di eventi internazionali, mostre ed eventi privati, occupandomi di audience growth, brand positioning, sponsorship activation, partner management, on-site delivery e performance analysis, garantendo engagement e ROI misurabile. Ho inoltre curato hybrid e digital experiences per connettere tecnologie emergenti e audience diversificate, e gestito multilingual editorial operations, SEO strategy e global media relations nel settore crypto e fintech. In precedenza, ho gestito event production, PR e communications per brand B2B e B2C, seguendo l’execution end-to-end. Sono laureata con lode, con executive education presso Stanford University (Software Product Management) e Yale School of Management (Digital Transformation), masterclass con Philip Kotler e Luiss Guido Carli, e certificazioni in Growth Hacking, Advanced SEO, Strategic Marketing e Project Management. Unisco strategic thinking ed execution per guidare iniziative complesse e sviluppare progetti scalabili e sostenibili.
I manage the strategy, planning and execution of Blockstream’s participation in key industry events, conferences and trade shows worldwide. I work closely with the marketing, business development and communications teams to ensure each event reflects our vision and drives meaningful connections. Always focused on substance over noise.
I started working with The Cryptonomist just over a year ago, shortly after it was born. The magazine was still at its origins and working day in day out, thanks to the collaboration of the whole team and the readers who follow us every day, we managed to achieve incredible results. It has been an intense year that has passed quickly. I worked closely with every single colleague, each of one willing to communicate and improve. This is one of The Cryptonomist's greatest strengths: having professionals who are always ready to discuss and get involved. I managed the part related to the SEO, Social Media and Editorial Strategy in close contact with Amelia Tomasicchio. Today I'm happy to take on this new role as a CMO and get ready to face new challenges alongside my team.