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Growth-focused professional with a proven track record in B2B sales, performance partnerships, market strategy, and customer success across travel, fintech, and e-commerce. At Airbnb, I lead supply growth and partner performance across the Nordics. Previously at Klarna, I drove key merchant acquisitions, ensured seamless onboarding and cultivated long-term success through client relationships. My marketing background has taught me to blend data-driven insights with creative problem-solving. I’m passionate about building successful partnerships and driving meaningful growth. I thrive in environments where ownership, empathy, and smart collaboration drive results. Ask me about building team cohesion in globally dispersed teams.
Helsinki Metropolitan Area
• Market lead for Southern Europe, responsible for managing a multi-million pound budget to deliver performance against company objectives & personal targets • Partner Management across Affiliates & Partnerships (Incentive, Content, Shopping, Influencers, Loyalty, etc.) • Managing the agency • Managing the team Graduate • Strategy for New Customer Acquisition, Re-activation and Retention • Business development; identifying and implementing new avenues for growth to grow ASOS’ market share and brand awareness • Optimising performance towards ASOS’ KPIs (sales, acquisition, profit, ROAS, ROI) with fixed, CPA, CPC models • Collaborating across wider Performance Marketing team (PPC, SEO, Digital Media) to improve understanding of and develop a holistic omni-channel approach to ASOS’ digital marketing campaigns • Collaborating across departments within the wider business (Brand Marketing, Trade Marketing, Trading Optimisation, Social & PR, Analytics) to achieve common goals • Promotional planning & execution towards company targets • Utilising analytics tools (BI, Tableau) to identify trends and optimise towards ROI • Internal senior stakeholder management, regular presentation on performance, strategy & planning • Planning, execution and management of brand & promotional campaigns to communicate the ASOS strategy • Managing multiple projects with varying deadlines simultaneously
• Managing a portfolio of clients to implement and execute a profitable affiliate marketing strategy based on each client’s needs. Providing the highest level of service available to Rakuten’s key accounts, working independently and collaboratively as part of a global team and delegating appropriate tasks to account coordinators. • With a portfolio spanning across luxury, beauty, fashion, travel and home goods verticals, having a thorough understanding of my clients’ needs, market trends, technology and publishers is essential in ensuring that my accounts are managed profitably. I am confident in taking lead on strategy planning and execution of marketing plans, as well as managing budgets and protecting ROI. • Delivering client strategy on a day-to-day basis and working with demanding senior executives has improved my time- and project management skills, confidence in pitching my ideas, relationship building, community management, delivering professional QBRs, and overall growing my consulting experience to support previous client-side knowledge.