Greater Toronto Area, Canada
I'm a Toronto-based creative specialist with over 20 years of experience in television and media. I began my career as a Video Editor on popular shows like The Bachelor and X Factor. Later, as a Director, I created successful TV shows, including the acclaimed drama Dreams. Currently, I work as a Video Producer and Editor at CBC News, where I continue to refine my storytelling skills. My passion for visual storytelling also extends to photography, where I've showcased my work at prestigious venues and captured iconic musicians. As the founder of LVL UP Media Inc. and LVL UP Studios, I offer comprehensive services in video production, digital advertising, and content creation. Let's collaborate to elevate your media presence.
CBC Video Producer CMG (Canadian Media Guild) • Conceives, researches, and develops content with a focus on visual storytelling. • Captures, edits, and manipulates video using current technology to create high-quality productions. • Contributes to story ideation, determining structure, style, pace, and sequence of content. • Operates core technical production equipment (audio, video, lighting) to ensure optimal quality. • Leads the development of story content, including research, interviews, writing, and editing. • Coordinates the inclusion and sequencing of elements within a story, ensuring smooth transitions. • Participates in the preparation and planning of programming and departmental objectives. • Provides leadership and guidance to performers and crew, offering feedback to improve performance. • Oversees location surveys and identifies special production requirements. • Books necessary facilities for production, shooting, editing, and assembly of material. • Performs routine minor maintenance and emergency repairs on technical equipment. • Ensures all work adheres to CBC's journalistic and program standards, policies, and practices.
CBC Production Editor CMG (Canadian Media Guild) Editor on such programs as The Fifth Estate, The National, CBC News Network, CBC News Toronto, CBC Music, CBC Social, CBC Kids News. • Knowledge of the AVID editing system • Knowledge of post-production methods • Knowledge of Photoshop and After effects • Familiarity with the editing processes (ISTM) • Experience in 5.1 audio manipulation • Experience in editing with closed captions and narrative voice over • Excellent understanding of workflows that may require transcoding and conversions • Experience working with a variety of standards, formats and frame rates • Curiosity and willingness to learn new tools and procedures, as well as suggesting ones to improve production • Strong ability to stay focused, accuracy and attention to detail • Strong coordination and organizational skills • Ability to work effectively in a team • Solid interpersonal and communication skills • Judgment and creative mind • Ability to adapt to varying work environments and diversified content
CBC Broadcasting Videographer CMG (Canadian Media Guild) Working on such programs as The National, CBC News Network, Radio-Canada, CBC News Toronto, Dragons' Den, CBC Music, CBC Social. • Excellent level of technical knowledge and understanding of daily video news production methods. • Ability to operate an Electronic News Gathering (ENG) camera and associated technology such as wireless microphones, lighting equipment, and communication tools. • Ability to edit video and/or audio using professional grade non-linear editing software in both a production facility or in the field. • In depth knowledge of a variety of professional cinema, broadcast and prosumer video cameras. • Demonstrated knowledge of advanced lighting techniques • Demonstrated skills in still photography and photo editing • Strong knowledge of visual storytelling, including both picture composition when using the camera and content presentation during the editing process. • Demonstrated ability to work in a team environment, including excellent collaboration, communication, interpersonal and creative problem solving skills. • A strong team player with a willingness to work with journalists and producers of all experience levels to help them develop their on-camera and visual storytelling skills. • Demonstrated leadership skills and the ability to pursue the acquisition of story elements with minimum supervision ensuring a high degree of accuracy, quality and creativity. • Ability to operate alone and ask scripted and spontaneous follow-up questions of people being recorded or interviewed. • Knowledge of CBC/Radio-Canada's Journalistic Standards and Practices. • Ability to work in a sometimes stressful, deadline-driven environment while maintaining a calm, professional attitude. • Experience with live multi camera event production or sports broadcasts.
LVL UP Media Inc. is a premier digital agency based in Toronto, dedicated to helping businesses elevate their brand presence through captivating content and effective marketing strategies. Specializing in video production, live streaming, content creation, and photography, we bring expertise, creativity, and dedication to every project, ensuring our clients stand out in today's competitive landscape. With a commitment to excellence and a passion for storytelling, we empower brands to level up and achieve unparalleled success in the digital realm.
LVL UP Studios is a 1,000 sq ft creative loft in Toronto, built for video production, photography, podcasts, and content creation. Featuring natural light, professional lighting and sound, plus customizable sets with furniture and props, it’s a versatile space for high-quality productions.
Capsule Media / Creative Post Inc. Post Digital Imaging Technician Responsible for color grading a wide variety of 2D and 3D images for a broad range of content, from Film to TV. • Color correct footage based on a concept, script or branding guidelines • Color Correction • Secondary color correction • Shot matching • Re-touching • Final Grading • Color Space Management • Ensuring that the color transitions between shots are as fluid and seamless as possible • Work within a predefined workflow with strict organizational requirements
Producing videos and promotional materials. • Organize and execute video shoots as well as post-production; • Developing video assets including editing of existing videos, graphic overlays to stock video, and custom videos; • Demonstrating strong and fluent editorial techniques through proper timing, pacing, organization, sound design, and asset management within a timeline to create a coherent and effective end product; • Working with a busy team with the focus of sourcing, editing, and packaging video content to the highest standard; • Bringing new ideas and concepts to brainstorms on a regular basis; • Working with the Revenue Operations team to develop robust, end to end funnel metrics to show impact of video content & ROI.