London Area, United Kingdom
Results-driven Analytics Lead with 10+ years of experience in data & analytics, business intelligence, operations, and project management across tech, fintech, and e-commerce sectors. Adept at transforming complex data into strategic insights, driving revenue growth, and enabling cross-functional decision-making. Passionate about building scalable analytics and promoting data literacy across organisations.
• Leading the overhaul of the ARR reporting model during transition to a new billing engine (Chargebee). • Supporting redesign of signup and product enablement tracking, improving attribution and visibility into paid campaign ROI. • Supporting Product Marketing with reporting enhancements to measure campaign performance and A/B tests.
• Led a high-impact Analytics Engineering project to elevate dbt standards and data modelling practices; built the business case, set delivery milestones, and acted as project lead and key contributor. • Led an overhaul of user and account attribution, introducing standardised definitions and new Acquisition and Product Enablement Source frameworks. • Partnered with Finance to support ARR planning and reporting, enhancing Looker dashboards and underlying data models. • Refactored domain enrichment logic, transitioning from Clearbit to Clay, and built a unified Company entity in dbt, consolidating product, HubSpot, and legacy Clearbit data. • Improved domain categorisation processes for users and accounts, introducing more accurate classification across business, education, free, and disposable domains.
• Led redesign of web analytics using Snowplow event data and Looker, enabling deeper visibility into user behaviour and conversion drivers across the funnel. • Designed and implemented a custom UTM campaign URL builder, improving campaign tracking consistency and marketing attribution accuracy. • Refined Product Qualified Account (PQA) definitions and launched a new Enterprise cohort, improving alignment between product usage signals and sales prioritisation. • Enhanced HubSpot and Iterable data pipelines, increasing reliability and completeness of CRM data for sales and marketing teams. • Optimised core product data models for performance and accuracy, reducing query times and increasing trust in reporting. • Delivered Looker training and documentation, driving self-serve analytics adoption and reducing reliance on the data team.
• Built global KPI dashboard in Looker for Marketing, Finance & Ops leadership. • Developed campaign performance dashboards to guide strategy & budget decisions. • Modeled CRM & product data in dbt to enhance reporting & reduce tech debt. • Led 5-week Looker bootcamp, boosting self-service adoption in Marketing. • Drove data quality improvements across Salesforce, Looker & the data warehouse.
• Led BD-focused projects across EMEA to streamline processes & boost automation. • Owned development of custom Sales Tools to drive efficiency & support deal conversion. • Closed analytics gaps with new reports using SQL, Excel & Google Sheets. • Tracked country performance vs. targets using Tableau. • Partnered with Global Ops on Salesforce Lightning rollout. • Created sales enablement materials & identified training opportunities.
• Business partner to Sales teams accross EMEA • Data analysis (spreadsheets, SQL) using internal and external data sources • Relationship building and stakeholder management • Cross-functional engagement and providing superior technical support by troubleshooting, escalating and responding to support requests • Enhancing tools and systems and resolving internal customer issues
• Partnering with Sales Managers and teams on marketing activity management, commercial contracts, and compliance • Supporting Operations Lead on reporting, process improvement, and business change • Stakeholder management and cross-functional engagement • Data analysis on marketing activity to create insights for strategic decision making • Budget tracking and reporting • Mentoring and knowledge sharing
• End to end IT project delivery (end-of-life hardware refresh, Mobile Device Management system implementation) • Managed domestic and over-seas based 3rd parties and suppliers. • Owned project planning, month-end finance reporting, weekly status reporting, and managed milestones and quality reviews. • Data analysis (Excel, VBA), problem solving, and process improvement
• End-to-end project delivery of workstreams for large scale Microsoft server estate refresh project • Peer-elected to lead a team of graduates on an internal project to redesign and create new content for internal networking webspace, sponsored by Head of PMO UK&I