Rexburg, Idaho, United States
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• Provided enrollment verification documents specific to international governments, businesses, and students on behalf of the head registrar of the university • Collaborated with IT and others to create a brand-new complete self-service enrollment verification online tool, which has dramatically reduced interactions • Kept National Student Clearinghouse information up to date • Trained several new Enrollment Verification Specialists in company software, verification and legal processes, and communication procedures. • Created and published training and knowledge articles
• Created an email acquisition focused landing page, which collected 300+ leads in 5 weeks • PPC: Researched keywords relevant to each scenario, Created Google Ads campaigns, created landing pages and A/B testing. Focused on app sign-ups and email collection • Social: Created several Meta ad campaigns and organic posts. Learned to create custom audiences, lookalike audiences from email lists, and utilizing Meta Pixels • Email: Designed, scheduled, and personalized emails with tokens and dynamic content
• Learned company-specific databases and programs to handle sensitive information from students • Verified 1000+ students’ degree audits to ensure they are ready to receive their award • Coordinated with other team members and other offices to solve problems related to students’ graduation status • Represented BYU-I in communications with students
• Increased Email click-through rate by 6.84% and open rate by 4.45% • Implemented an automated email campaign for appointment confirmations using HubSpot workflows • Optimized dead lead revival email campaign • Created organic promotional content for the company's social media pages (Facebook, Youtube, Tiktok, and Instagram) • Updated 765 CRM contacts as "marketing" in order to use them for Google Ads re-targeting • SEMrush competition analysis/keyword research • Contributed in location and ad campaign landing pages design updates and creation • Workflow/automation maintenance
• Created and optimized a Google Ads campaign • Created a Youtube TrueView ad, as well as a landing page, TikTok, and in-depth blog article using the skyscraper technique • Built reports using Google Looker Studio
Co-Established Mad Dawgs from the ground up, which was a student-led university-wide restaurant that was open during a full semester. Mad Dawgs sold high-quality and innovative hot dogs in the heart of the BYU-I campus. During the time it was open, I specialized in Marketing (management), Operations (food safety/sourcing), and Finance (updating books/bank reconciliation). Marketing Manager: • Developed, assigned, and followed-up on wildly important goals for increasing revenue, internal communication, and event planning • Created content for social media, in-store posters and branding, and events • Focused on event sales, helping gain over USD $3000 in profits in 3 weeks • Increased weekly revenue by 28% through events • 85% awareness increase through organic and paid social media