Beveren-Waas, Flemish Region, Belgium
Senior marketing professional with 18 years of experience in food & FMCG, passionate about building brands that make a positive impact. Proven track record in category management, European innovation projects, and portfolio strategy. Strong leader with P&L ownership, skilled at inspiring international teams and driving cross-functional collaboration. Motivated by food, sustainability, and creating long-term growth through consumer and customer insights. Key Skills: • Marketing & Category Management: Strategy development, portfolio optimization, brand building, innovation & renovation • Leadership: Leading international teams, cross-functional collaboration (R&D, Supply Chain, Finance, Sales) • Business Management: Full P&L ownership, pricing, profitability management • Digital & Activation: Social, digital, media planning, consumer engagement • Languages: Dutch (native), English (fluent), French (very good)
o Reported to Senior Global Marketing Director; led the bread category across Retail, Foodservice & Artisan Bakeries. o Defined 3-year category vision based on consumer & customer insights, steering profitable growth in volume and value. o Developed and executed innovation & renovation roadmap, including international footprint expansion. o Co-developed digital & promotional strategies with cross-functional teams. o Managed and coached a team of two international product managers.
o Owned marketing plans for leading brands (D&L; Royco; Imperial) in the professional channel, driving visibility and sales in B2B2C markets. o Designed and executed communication strategies across digital, social, radio and sales activation with agencies. o Managed full P&L responsibilities, ensuring profitability while optimizing and innovating product portfolio. o Collaborated closely with sales, supply chain, and other departments to deliver business growth.
o Led European-scale innovation projects from concept to launch, including consumer research, financial viability, concept development, and competitor analysis. o Reported directly to VP Strategy & Innovation (Atlanta, US).
o Developed and implemented European marketing plans (innovation, renovation, rebranding, communications). o Managed international team of three product managers (Italy, Germany, Belgium). o Led cross-functional collaboration with R&D, finance, supply chain, and sales.
o Managed product portfolio profitability and rationalization. o Drove new product concepts and brand building initiatives.
o Development & implementation of the marketing plan o Promotion, pricing, product & brand management o Analysis market data (Nielsen & GFK) o Media plans