Rishon LeZion, Center District, Israel
I build B2B SaaS revenue engines from scratch that generate actual ARR, the kind measurable by Founders and appreciated by VCs. āI don't sell LinkedIn followers or vanity leads. I deliver LTV and ROI by letting data lead every decision, ensuring growth is built on revenue, not just Gartner/G2 reviews š
QMS | GRC Software | B2B SaaS Managing full-funnel marketing, coordinating 3 vendors, and mentoring 2 AEs. Worked directly with founders and investors in Seed round. Directly responsible for 54% of company's pipeline ARR. SEO / GEO / AEO (Hands On) ā¢ Increased organic traffic by 2,200% ā¢ Website health from 33% to 100% ā¢ Monthly content engine aligned to blogs/whitepapers ā¢ Optimized visibility by leveraging various AI tools PPC (Hands On) ā¢ Scaled cross-platform ABM & retargeting ā¢ Managing Google, LinkedIn, Reddit, Gartner/Capterra ads ā¢ Full ownership of funnel optimization & attribution Growth & Demand Gen (Hands On) ā¢ Event marketing worldwide tied to pipeline goals ā¢ Company rebrand: messaging, visuals, workflows, website, collateral ā¢ Strategic partnerships with consultancies ā¢ Built company's BrainOS for Claude & AI tools Email & Lifecycle (Hands On) ā¢ Personalized Marketing nurture flows per industry/journey ā¢ 4% conv.rate from TOFU to BOFU ā¢ SDR sequences improving Opp rates Marketing Ops / RevOps (Hands Off/On) ā¢ Built the CRM infrastructure (HubSpot) & automations ā¢ ROI/ROAS dashboards linked directly to ARR & sales ā¢ Unified marketing + sales data model ā¢ Attribution, lifecycle logic, clean funnel hygiene ā¢ Leadership dashboards for forecasting and planning Sales Enablement (Hands Off/On) ā¢ Deal-specific decks and value messaging ā¢ ABM programs accelerating open pipeline ā¢ BI dashboards supporting quota focus ā¢ Close support to AEs throughout cycles
OT Security | Cybersecurity | B2B SaaS Sole Marketing representative in Israel, collaborating remotely with a global Marketing team of 36. 1. Demand & Growth: Owned global digital demand strategy, delivering 168% YoY inbound growth and contributing ~28% of total company leads 2. PPC & Paid Media: Built and scaled the paid media and data stack from zero, generating a multi-million-dollar pipeline from $1.4M budget 3. SEO/GEO: Led a company-wide SEO transformation, driving 120% YoY organic traffic growth and sustained gains in search visibility 4. Efficiency & Unit Economics: Reduced cost per lead by 72% through PPC optimization, ABM execution, and SEO-driven demand 5. Demand Programs: Drove end-to-end programs, including webinars, lifecycle email, media buying, marketing nurturing & more. 6. Leadership & Alignment: Led and developed a US-based team and external vendors, partnered closely with Field Marketing, SDR leadership, and Finance to align pipeline and revenue targets
QMS | GRC Software | B2B SaaS Sole Marketing representative in Israel, collaborated remotely with a team of 4 from North America. 1. Strategy and Leadership: - Actively participated in weekly management meetings, contributing to decision-making with advanced BI tools. - Played a key role in aligning marketing efforts with company goals and market trends. - Created Go-to-Market per industry to achieve the best conversion rates from inbound activities. - Managed a BI vendor to create dashboards for each department. 2. SEO Activity: - Achieved a 3x increase in organic traffic by executing targeted SEO strategies. - Focused on technical SEO, on and off site content optimization, and keyword strategy for increasing organic growth. 3. Hands-on PPC: - Managed a budget of over $1M annual PPC budget across Google Ads, LinkedIn Ads, Capterra, and Gartner platforms. - Generated a 300% ROAS from PPC activities. 4. Growth and Demand Generation: - Increased lead quality and doubled conversion rates through targeted campaigns. - Delivered 70% of the entire company pipeline from organic and paid sources, fully depended on inbound activities. - Created G2 & Gartner review process 5. Marketing Operations / Revenue Operations: - Built advanced onboarding and retention flows for seamless lifecycle management. - Created dashboards per departmeent to increase visibility for the Venture Capital and management team. 6. Training and Cross Department: - Designed advanced BI dashboards for leadership and investors to aid decision-making. - Strengthened cross-regional marketing strategies in collaboration with North America and EMEA teams. - Key leader among SDRs as they were mainly working on inbound leads. Skills: Demand Generation, Growth Marketing, Digital Marketing, ABM, ABX, PPC, SEO, Website Optimization, Website development, Media Buying, Content Syndication, Analytics, Data-Driven
B2B2C Deliveries | Supply Management | App Marketing Working closely with the VP of Marketing. 1. Strategy and Leadership: - Created and executed a digital Go-to-Market (GTM) strategy aligned with market trends. - Designed automation flows to enhance customer retention and onboarding. 2. SEO Activity: - Boosted organic website traffic by 135% YoY through targeted SEO strategies. - Combined on-page and technical SEO efforts to improve site visibility. 3. Hands-on PPC: - Managed PPC campaigns with a $150K annual budget, delivering $250K in pipeline ARR. - Focused on maximizing campaign efficiency to optimize ROI. 4. Growth and Demand Generation: - Devised innovative digital marketing strategies to acquire and nurture leads. - Collaborated with teams to ensure campaign alignment and measurable success. 5. Marketing Operations / Revenue Operations: - Developed efficient workflows to streamline campaign execution. - Partnered with stakeholders to align marketing efforts with revenue objectives. 6. Training and Cross Department: - Facilitated knowledge-sharing sessions to enhance internal team capabilities. - Supported cross-functional initiatives to improve marketing effectiveness such as Operations team. Skills: META Ads, Google Ads, Google Search Console, Wordpress, Website Optimization, Elementor, SMS Marketing, Paid Acquisition