Idan Tohami

Founder & Creative Director @Ideate - Strategic-led Creative Made for Tech & B2B | Ex-CMO

United Kingdom

About

Most creative agencies understand design. Most marketing consultants understand strategy. ๐—ฉ๐—ฒ๐—ฟ๐˜† ๐—ณ๐—ฒ๐˜„ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ผ๐˜๐—ต. After spending more than a decade leading marketing teams inside B2B technology companies, I repeatedly saw the same challenge: businesses struggling to communicate complex products, services, and ideas in a way that customers, investors, and partners immediately understand. ๐—ง๐—ต๐—ฎ๐˜โ€™๐˜€ ๐˜„๐—ต๐˜† ๐—œ ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฑ ๐—œ๐—ฑ๐—ฒ๐—ฎ๐˜๐—ฒ. Today, we help SaaS, cybersecurity, cloud, AI, and IT services companies turn complexity into clarity through strategic branding, websites, investor presentations, marketing collateral, and creative campaigns. Before launching Ideate, I held senior marketing leadership roles and worked alongside some of the worldโ€™s leading technology organizations, including AWS, Google Cloud, Microsoft, Oracle, Databricks, Elastic, NICE, Dynatrace, and many others. What makes our approach different is simple: every project is reviewed through both a marketing and design lens. We donโ€™t just ask: โ€œDoes it look good?โ€ We ask: โ€œWill it help the business achieve its goal?โ€ Whether thatโ€™s raising capital, supporting a sales team, launching a new product, improving conversion rates, or strengthening a brand position. ๐—œ๐—ณ ๐˜†๐—ผ๐˜‚ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐—ฎ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ ๐˜„๐—ต๐—ผ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ฏ๐—ผ๐˜๐—ต ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐—ผ๐—ป, ๐—น๐—ฒ๐˜โ€™๐˜€ ๐˜๐—ฎ๐—น๐—ธ. Portfolio: www.ideate-it.com/portfolio Book a call: www.calendly.com/idan-ideate-it

Experience

  • Founder & Creative Director at Ideate Creative Studio
    Jul 2022 - Present ยท 4 yrs

    Ideate Creative is a boutique creative and design studio dedicated to the Tech industry. At Ideate, we blend innovative design and out-of-the-box ideas with the latest AI tools to deliver results that drive engagement and elevate brands in the digital landscape. Services range from marketing advisory, strategic branding, web design & development, end-to-end campaign creation & management, ongoing graphic design for a range of marketing needs, and more. Ideate brings a proactive approach and a creative twist to each design, ensuring that your brand stands out in today's hectic digital landscape. But talk is cheap. Check out our portfolio -> www.ideate-it.com.

  • Chief Marketing Officer at CloudZone
    Feb 2023 - Jul 2024 ยท 1 yr 6 mos

    CloudZone is Israelโ€™s largest Cloud Service Provider. Their offering includes Cloud Migration, 24/7 support, Managed/Professional Services in FinOps, Security, DevOps & Marketplace, Data & AI, am tailored cloud solutions. Key R&R โ€ข Develop and Execute Marketing Strategy: Lead the creation and execution of an integrated marketing strategy, including event marketing, digital, social, content, PR, marketing automation, and more. โ€ข Strategic Leadership - Develop and execute a data-driven marketing strategy aligned with CloudZoneโ€™s goals. Oversee brand strategy, demand generation, and market research efforts to drive market positioning. โ€ข Brand Awareness & Thought Leadership - Position CloudZone as an authority in the cloud services sector by creating a strong brand presence through PR, partnerships, and media engagements. โ€ข Team Development - Build, mentor, and manage a high-performing marketing team, fostering a collaborative and results-oriented culture. Set performance objectives for team members, ensuring alignment with CloudZoneโ€™s strategic goals.

  • Chief Marketing Officer at CYFOX
    Apr 2021 - Mar 2023 ยท 2 yrs

    CyFox XDR (Extended Detection & Response) is an affordable, end-to-end cybersecurity solution that combines 10 security engines under one unified platform. โ€ข Customer & Market Insights - Conduct and analyze market research to identify customer trends, the competitive landscape, and emerging opportunities and inform marketing strategies. โ€ข Product Marketing & Positioning: Oversee go-to-market strategies for new products, ensuring strategic positioning, competitive differentiation, and compelling messaging. โ€ข Branding & Identity - Oversee the establishment and evolution of CyFox's brand identity, logo, brand book, defining mission, vision, and core values that resonate with target audiences. โ€ข Investor Relations Materials - Collaborate with the executive team to create compelling marketing materials for investors. This includes pitch decks, presentations, and progress updates that clearly communicate CloudZoneโ€™s vision, strategic milestones, and growth potential. โ€ข Marketing Automation & Reporting - Implement marketing automation systems, CRMs, and reporting dashboards to monitor campaign performance. Optimize for lead generation, nurture customer relationships, and ensure data-driven decision-making.

  • Founder at OOB IT Marketing
    Jan 2020 - May 2022 ยท 2 yrs 5 mos

    OOB is a result-driven B2B marketing consultancy for the IT Sector. โ€ข Business consulting for 10+ customers - offering marketing strategy, event marketing, and business development with a 4.8-star rating on UpWork and a 100% completion rate. โ€ข Lead generation - Appointment settings with decision-makers for tech companies integrating email and LinkedIn sequence automation. โ€ข Copywriting - use cases, brochures, video scripts, sales pitches, and more. โ€ข Graphic design - designing marketing materials - web banners, rollups, brochures, presentations, business cards, etc., using Illustrator, Photoshop, and Figma.

  • Director, Head of Global Marketing at Matrix IFS
    Mar 2018 - Mar 2021 ยท 3 yrs 1 mo

    โ€ข Website development & and management โ€“ worked with development and design teams to build a website and used optimization tools such as HotJar and Google Analytics to enhance its performance. โ€ข Copywriting - sales pitches, landing pages, video/telemarketing scripts, social media posts, etc โ€ข End-to-end event management - created, marketed, and produced over 100 events, including round tables, workshops, meetups, and other unique ventures. โ€ข Webinar creation - worked closely with SMEs to create and promote live webinars with 200-500 global registrants. โ€ข Demand generation - developed, executed, and monitored initiatives to drive demand and interest. โ€ข Partner management - built and sustained a positive working relationship with existing partners (SAS, Oracle, NICE, and others) to plan and execute joint campaigns to generate a shared pipeline.