Tel Aviv District, Israel
I’m a B2B technology marketing leader with over 10 years of experience driving pipeline growth, go-to-market execution, and brand positioning across SaaS, cybersecurity, and IT services organizations. Throughout my career, I’ve led marketing initiatives spanning demand generation, product marketing, and partner-led campaigns, working closely with Sales, Product, and Executive leadership to align marketing strategy with revenue objectives. I’ve built and scaled marketing functions from the ground up, implemented lead-generation and nurture programs, and delivered integrated campaigns to support enterprise sales cycles. In my most recent roles, I’ve worked extensively with cloud and technology partners, including AWS, Google Cloud, and Microsoft, to develop joint marketing initiatives that expand market reach and accelerate pipeline generation. Previously, I relocated to the U.S. to establish the global marketing function at a financial crime consulting firm, where I led thought leadership initiatives, events, and partner marketing programs that generated enterprise leads across North America. I bring a strong understanding of complex technical products and B2B buying journeys, with experience developing positioning, messaging, and sales enablement assets that support product launches, fundraising, and go-to-market initiatives. I'm passionate about travel and discovering new cultures. At the age of 21, I felt a burning desire to experience something beyond what Israel had to offer. On the same day, I finished my army service; I was on a plane to London with only a suitcase and $2K. Little did I know I would stay there for nine years and become a British citizen. I also got to live in NYC for 3 years, thanks to a job opportunity that relocated me there, and I spent some time in Spain and in my favorite place on earth - the west coast of Mexico.
Ideate Creative is a boutique creative and design studio dedicated to the Tech industry. At Ideate, we blend innovative design and out-of-the-box ideas with the latest AI tools to deliver results that drive engagement and elevate brands in the digital landscape. Services range from marketing advisory, strategic branding, web design & development, end-to-end campaign creation & management, ongoing graphic design for a range of marketing needs, and more. Ideate brings a proactive approach and a creative twist to each design, ensuring that your brand stands out in today's hectic digital landscape. But talk is cheap. Check out our portfolio -> www.ideate-it.com.
CloudZone is Israel’s largest Cloud Service Provider. Their offering includes Cloud Migration, 24/7 support, Managed/Professional Services in FinOps, Security, DevOps & Marketplace, Data & AI, am tailored cloud solutions. Key R&R • Develop and Execute Marketing Strategy: Lead the creation and execution of an integrated marketing strategy, including event marketing, digital, social, content, PR, marketing automation, and more. • Strategic Leadership - Develop and execute a data-driven marketing strategy aligned with CloudZone’s goals. Oversee brand strategy, demand generation, and market research efforts to drive market positioning. • Brand Awareness & Thought Leadership - Position CloudZone as an authority in the cloud services sector by creating a strong brand presence through PR, partnerships, and media engagements. • Team Development - Build, mentor, and manage a high-performing marketing team, fostering a collaborative and results-oriented culture. Set performance objectives for team members, ensuring alignment with CloudZone’s strategic goals.
CyFox XDR (Extended Detection & Response) is an affordable, end-to-end cybersecurity solution that combines 10 security engines under one unified platform. • Customer & Market Insights - Conduct and analyze market research to identify customer trends, the competitive landscape, and emerging opportunities and inform marketing strategies. • Product Marketing & Positioning: Oversee go-to-market strategies for new products, ensuring strategic positioning, competitive differentiation, and compelling messaging. • Branding & Identity - Oversee the establishment and evolution of CyFox's brand identity, logo, brand book, defining mission, vision, and core values that resonate with target audiences. • Investor Relations Materials - Collaborate with the executive team to create compelling marketing materials for investors. This includes pitch decks, presentations, and progress updates that clearly communicate CloudZone’s vision, strategic milestones, and growth potential. • Marketing Automation & Reporting - Implement marketing automation systems, CRMs, and reporting dashboards to monitor campaign performance. Optimize for lead generation, nurture customer relationships, and ensure data-driven decision-making.
OOB is a result-driven B2B marketing consultancy for the IT Sector. • Business consulting for 10+ customers - offering marketing strategy, event marketing, and business development with a 4.8-star rating on UpWork and a 100% completion rate. • Lead generation - Appointment settings with decision-makers for tech companies integrating email and LinkedIn sequence automation. • Copywriting - use cases, brochures, video scripts, sales pitches, and more. • Graphic design - designing marketing materials - web banners, rollups, brochures, presentations, business cards, etc., using Illustrator, Photoshop, and Figma.
• Website development & and management – worked with development and design teams to build a website and used optimization tools such as HotJar and Google Analytics to enhance its performance. • Copywriting - sales pitches, landing pages, video/telemarketing scripts, social media posts, etc • End-to-end event management - created, marketed, and produced over 100 events, including round tables, workshops, meetups, and other unique ventures. • Webinar creation - worked closely with SMEs to create and promote live webinars with 200-500 global registrants. • Demand generation - developed, executed, and monitored initiatives to drive demand and interest. • Partner management - built and sustained a positive working relationship with existing partners (SAS, Oracle, NICE, and others) to plan and execute joint campaigns to generate a shared pipeline.