Montreux, Vaud, Switzerland
My name is Ida Padar, born and raised in Switzerland, and I have a passion for the luxury industry. As the founder of a content creation company, I have in-depth knowledge of video tools and media production. Currently pursuing a Bachelor’s in Digital Marketing and Communication at CREA - OMNES Education, I am perfecting my skills to achieve my goal, which is to specialize in the events industry, my passion. I am also a sergeant in the Swiss Air Force, where I have led maintenance and preparation teams for fighter jets for over four years. I participated in the air policing mission of the World Economic Forum, ensuring the security and coordination of flights and the famous highway air mission this year.
• Ensured unique client experience during events (welcoming, hosting, customer service, brand representation, reservations management, sense of urgency and problem solving) • Omega (Verbier Omega boutique opening) • Qatar Invest (Davos WEF 2026)
Rolls Royce / Aston Martin / Bugatti / McLaren • Event: Strategic planning (brainstorming, identification of potential partners and venues). Supported regional events and new product launches (30+ high-profile guests); reporting, administrative tasks (developed and monitored budgets, negotiated contracts and pricing). • Digital: Creation of an editorial calendar for (McLaren, Bugatti, INEOS), creative direction for content shoots, partner collaborations for digital storytelling (e.g. Château d’Allaman by Franck Muller). • Marketing: Led collaborations including contracting, briefing, logistics and on-site activation (Acqua di Parma, Montblanc, Bovet, Tiffany & Co.); created a digital marketing strategy; produced performance reports with qualitative and quantitative data analysis (ROI / KPIs). • PR: Photoshoot organization, yearly articles for Côte Magazine, Press & Influencer Relations. Achievements: Watches and Wonders 2025 •Managed partners and VIP relations, liaised with media partners and handled influencer outreach. Launch of Rolls-Royce Ghost Series II: • Found and secured an exclusive venue through direct outreach to Sotheby’s and Guestlee. • Initiated and managed the collaboration with Acqua di Parma, acting as the sole contact for all logistics and brand integration (on-site presence, personalized gifting. Launch of Rolls-Royce Spectre Black Badge: • Partnered with Montblanc for luxury gifting; acted as sole point of contact to coordinate the collaboration, negotiate deliverables, and manage the allocated budget. • Oversaw their on-site presence and ensured alignment with Rolls-Royce’s brand standards throughout the event. European Dressage Championships 2025 – Jiva Hill Resort: • Initiated and negotiated sponsorship with GPS Performance. • Created and pitched four original brand activations and presented a full project proposal to HQs.
• Welcomed and assisted international guests; managed VIP relations for high-profile clientele; handled reservations with a strong sense of urgency and problem-solving. Supported partnership relations and operations for events hosting 50–200 guests. •Handle emails, finances, and guest accounts •Coordinated with various departments to ensure a seamless guest experience •Proficient in MICROS Systems for reservation and guest management
• Content & Brand Strategy -Created photo & video content for 30+ businesses across Switzerland. -Delivered creative consulting including benchmarks and competitive analysis. -Redesigned visual identities to improve consistency and brand recognition. -Direct photo and video production projects from concept to completion -Community management and sponsorships • Achievements -Increased engagement rate by +13% through optimized content. -Manages client relationships and customized content to meet specific goals