Ice Chong

Strategic and Quality Procurement & Service Quality and Brand Improvement Lead

Greater Kuala Lumpur

About

Professional Profile A results-driven leadership professional with over 15 years of expertise across Hospitality Management, Quality Assurance, and Strategic Procurement. I specialize in aligning operational strategies with core business objectives to enhance efficiency, reduce costs, and elevate brand standards. My career is defined by a proven track record of success, from rebranding hotels to achieve top-tier OTA rankings to leading cross-functional teams toward best-in-class performance. Building on a solid foundation in supplier quality management and cost-saving initiatives, I currently spearhead raw material procurement and supplier relationship management at Julie’s Biscuits. I am committed to sourcing innovative suppliers and materials that uphold the highest quality standards while consistently identifying opportunities for financial optimization. My technical expertise encompasses conducting rigorous supplier audits and overseeing meticulous material approval processes to ensure total compliance with organizational standards. A collaborative leader at heart, I partner with senior management to execute procurement strategies that reflect a deep dedication to excellence and a passion for continuous improvement within the procurement domain.

Experience

  • Senior Procurement Raw Material at Julie's Biscuits
    Jan 2024 - Present · 2 yrs 6 mos

  • Career transition at Career Break
    Apr 2019 - Aug 2023 · 4 yrs 5 mos

    Certified Malaysia Tour Guide + Cross Fit Beginner + Pandemic Period Off

  • Centre Operation Manager at KPMG RESOURCE CENTRE PRIVATE LIMITED
    Sep 2018 - Mar 2019 · 7 mos

    Job Description ● Report to the Singapore office; take charge of the day-to-day operational efficiency for the resources centre. ● Work closely with key stakeholders across business functions for Singapore office. ● Manage resources allocation for assigned work. ● Provide input to staff development, recruitment and training for staff. ● Coach and motivate staff, bonding with staff & be their adviser for career advancement. ● Ensure staff welfare and well-being, organize staff activities for the centre. ● Monitor staff attendance and coordinate for technology improvement measures.

  • Hotel Manager 7 Days Premium Melaka at Plateno Group
    Jan 2016 - May 2018 · 2 yrs 5 mos

    Job Description ● Setting and achieving sales and revenue targets. Lead revenue by pricing strategies and yield. ● Planning and organizing accommodation , incharge hotel's operation for 83 rooms daily. ● Re-branding the property to 3 stars plus, refresh from 7 Days Inn to 7 Days Premium brand. ● Promoting and marketing the business from time to time and seasonal promo setting for OTAs. ● Managing budgets and financial plans as well as controlling expenditures. ● Recruiting, training and monitoring staff, cooperate with HQ Trainer for PMS, procedures and policies. ● Planning work schedules for individuals and team to ensure busy operation during weekends or Public Holiday. ● Meeting and greeting customers handle customers’ issue and ensure review from customers are replied on time. ● Dealing with customer complaints and comments, continuously improve the processes of operation. ● Supervising maintenance, supplies, renovations and furnishings activities. ● Carrying out inspections of property and services; maintaining the standard for premium brand. ● Ensuring compliance with licensing laws, health and safety and other statutory regulations. Achievement ● Rank No #1 hotels in Melaka for Ctrip China Website as of Apr 2018. ● 1st Three Stars Hotel in Melaka awarded by Ctrip as Chinese Preferred Hotel 2017. ● 1st Three Stars Hotel in Melaka offered Alipay pay mode for Chinese FIT. ● Successfully develop B2B channels with China OTAs and Travel Agencies directly. ● Growth for Chinese FIT over years >100% from 2016 to 2018.

  • Quality and Continuous Improvement Manager -Holiday Inn Melaka at InterContinental Hotels Group (IHG®)
    Apr 2010 - Jan 2016 · 5 yrs 10 mos

    Job Description ● Latest role as Area QCI Manager, as a consultant for Malaysia properties on Quality & Brand implementation. ● Support Guest Service Agent for guest's check- in and check-out, advise for the processes checked, design personalized service for VIPs and members. ● Lead Band Standard compliance exercises. Top hotel in the region and AMEA region for 3 years. ● Conduct analysis to address guest’s quality issue, call for quality meeting with HODs, drill down the root cause by 5 WHYS and drive for improvement actions across operation processes. ● Provide onsite training, brand training, service culture training regularly. ● Plan and execute various TQM projects for guest experiences; ensure good guest rating KPI. ● Review and improved SOP for any identified problem, set checkpoint for evaluation. ● Adviser for Fire, Life and Safety Brand Standard follow IHG World Safety Standard. Achievement ● Holiday Inn Melaka awarded “Top Performer Hotel in Brand Standard for AMEA” year 2014. ● Holiday Inn Melaka awarded “Best 4 Star Hotel in Malaysia” year 2014 by Tourism Malaysia. ● Exco Member of Holiday Inn Melaka Toastmaster Club year 2014 to 2015. ● Certified Intercontinental Hotels Group (IHG) Risk Manager in year 2012.