Lagos Island, Lagos State, Nigeria
I’m a Product Marketing Specialist with a Computer Science background focused on helping companies translate complex products into clear customer value. I work at the intersection of product, marketing, and user experience, helping teams launch products successfully and improve user adoption. My work focuses on: • Go-to-market strategy • Product positioning and messaging • Feature launch planning • Customer journey mapping • Competitive positioning I’ve developed product marketing strategies for digital products including: • Feature launch strategy for Spotify AI Playlist • Product positioning analysis for Notion vs ClickUp • Go-to-market strategy for an Uber feature launch I’m particularly interested in working with: • SaaS companies • E-commerce platforms • Consumer technology brands My goal is simple: Help great products reach the right users with the right message.
- Planned and executed a complete go-to-market (GTM) strategy for a simulated Uber feature launch (Split Fare), targeting increased adoption and user education - Repositioned the feature with a fresh, user-relatable message: “Split the ride. Not the vibe.” - Designed the launch funnel from awareness to activation: * In-app prompts triggered during payment stage * 10-second explainer flow for first-time users * Social media hooks tailored for meme culture and Gen Z - Projected outcome: 3x increase in feature opt-in within 30 days of activation Delivered assets: ✅ Messaging framework ✅ Social teaser copy ✅ Launch visuals + product CTA flow 🎯 Focus Areas: GTM execution, feature positioning, in-product communication, social activation 🧠 Skills Applied: Go-to-market strategy, user journey mapping, behavioral messaging, product storytelling
● Developed comprehensive articles, manuals, and user guides focused on blockchain technologies, reducing customer queries by 35%. ● Collaborated with blockchain developers and project managers to ensure technical accuracy and relevance in all documentation. ● Implemented feedback mechanisms on documentation pages, improving content quality based on user interactions and increasing the documentation satisfaction score by 45% ● Utilized DITA-XML tools to manage and streamline content creation, supporting content reuse and maintaining consistency across blockchain documents.
● Assisted in the writing and editing of technical documents including FAQs, how-to guides, and online help sections on blockchain and cryptocurrency topics, integrating SEO best practices. ● Engaged in continuous learning about new blockchain technologies to remain highly effective in a rapidly evolving tech environment. ● Supported documentation lifecycle management from drafting to publishing, ensuring all content was up-to-date and met editorial standards and technical accuracy.
● Provided support to staff and customers on blockchain and cryptocurrency software-related issues. ● Trained and supported team members on the use of blockchain applications and software. ● Monitored system performance and troubleshoot issues, ensuring seamless blockchain operations. ● Researched and recommended solutions for technical blockchain problems