Greater Richmond Region
Certified Scrum Product Owner (CSPO), Scrum Alliance (2024–2026) with 10+ years of experience across Business Systems Analysis, Business Analysis, and Product Owner responsibilities (acting capacity) delivering solutions across enterprise systems, marketing technology, and data-driven operational platforms. I work across product delivery, enterprise systems, and marketing operations to translate complex business needs into scalable solutions. My experience spans Agile delivery, backlog management, requirements definition, and cross-functional execution in Scrum, Kanban, and hybrid environments, partnering closely with engineering, operations, and data teams. Open to Product Manager, Product Owner, Senior Business Analyst, Senior Business Systems Analyst, and Marketing Operations / Martech roles. Open to Remote & Relocation. I have supported initiatives involving end-to-end system workflows, integrations, and MVP delivery, bridging business requirements with technical implementation across CRM, ERP, marketing automation, and data environments. My work focuses on improving system usability, operational efficiency, and delivering clarity across teams. I bring a strong blend of product thinking, systems analysis, and user research driven design, with hands-on experience in wireframing, prototyping, and structured problem solving to support solution design and execution.
Insight Global | Dominion Energy (Contract) • Supported a statewide Distributed Energy Resources (DER) initiative focused on integrating DER data from Salesforce, SAP, GIS, and Oracle systems into a unified Salesforce application to enable scalable enterprise reporting. • Led requirements elicitation, data mapping, and backlog refinement across multiple systems to improve consistency in data definitions and support integration readiness. • Documented end-to-end system flows and data structures to improve visibility between business stakeholders and engineering teams. • Partnered with technical teams to identify data gaps and alignment issues across legacy systems, supporting improved integration planning and downstream data reliability.
Certified Scrum Product Owner (CSPO) Led Agile system modernization, system enhancements, and process improvement initiatives by combining Business Systems Analysis expertise with Product Owner responsibilities in execution-focused environments. Performed business systems analysis including requirements elicitation, process mapping, workflow analysis, and translation of business needs into technical specifications, while managing and prioritizing product backlogs, refining user stories, and delivering technical requirements using Scrum and Kanban methodologies to support iterative MVP delivery and continuous feedback loops. Acted in both Product Owner and Scrum Master capacities during Agile delivery cycles, facilitating ceremonies, coordinating closely with software engineers, managing execution flow, and removing blockers in collaboration with engineering teams. Delivered end-to-end solutions across mobile, web, data, and reporting systems. Designed and improved business processes using BPMN workflows, wireframes, and prototypes to support solution design and stakeholder alignment. Collaborated closely with cross-functional teams to strengthen requirements clarity, improve system usability, and ensure alignment between business needs and technical implementation.
• Managed digital marketing campaign operations and end-to-end automation workflows supporting higher education clients across the student lifecycle, including segmentation, targeting, and campaign execution. • Designed, configured, and deployed automated campaigns using Acquia Campaign Factory, including workflow logic, personalization setup, QA validation, and multi-step journey execution across marketing platforms. • Partnered with stakeholders and technical teams to translate campaign requirements into structured automation workflows, improving execution consistency and delivery reliability across programs. • Supported campaign performance optimization through testing, validation, and refinement of automated journeys and segmentation strategies.
Senior Business Analyst • Led data-driven initiatives across 21+ university clients, supporting enrollment strategy, campaign execution, and cross-functional collaboration. • Mentored junior Business Analysts in data analysis, segmentation, ETL workflows, QA processes, and client delivery best practices. • Built and optimized ETL pipelines and data workflows using SQL (SSMS), MongoDB (JSON), JavaScript, and Snowflake to ensure clean, reliable, and actionable data. • Created and maintained custom reports using SQL and supported stakeholders with deep-dive analysis and insights. • Conducted QA testing for both front-end applications and backend data systems to ensure functionality, accuracy, and data integrity. • Delivered ad hoc reporting and analysis across the enrollment funnel to support client strategy development and improve operational outcomes. • Deep knowledge of Student Information Systems (SIS), ERPs (Technolutions Slate, Ellucian Banner, PeopleSoft), and CRMs (Salesforce). • Managed full project lifecycles from requirements gathering through delivery using hybrid Agile/Waterfall methodologies. • Strong understanding of the data lifecycle, product lifecycle, enrollment lifecycle, SDLC, and digital marketing workflows. • Acted as a hybrid Business Analyst bridging business, marketing, IT, and data teams to align technical solutions with client goals. Tools & Platforms: JIRA, Confluence, Workfront, SQL, JavaScript, JSON, Snowflake, Slack. Impact: Partnered with universities and enrollment institutions to strengthen enrollment marketing strategies through high-quality product support, streamlined data operations, and actionable data analysis and reporting. Drove improved decision-making and operational efficiency across the enrollment funnel.
• Supported 20+ undergraduate university clients across the U.S., helping drive enrollment marketing through data analysis, campaign execution, and reporting. • Conducted a client on-site visit to gather context, strengthen collaboration, and better understand institutional needs. • Gathered and documented business requirements, defined deliverables and timelines, and coordinated closely with stakeholders to align expectations. • Developed backend data reporting pipelines from live applications and conducted iterative QA testing to ensure accuracy and data integrity. • Standardized and documented client data inputs for streamlined campaign execution and reporting. • Requested, received, and processed enrollment and demographic data to support multi-channel marketing campaigns. • Delivered ad hoc reporting, data pulls, and deep-dive analysis to inform client decision-making across the higher education enrollment funnel. • Regularly collaborated with cross-functional teams including Admissions, IT, Data Analysts, Project Managers, Strategic Leaders, and Creative teams. • Technical environment included SQL Server Management Studio (SSMS), MongoDB (NoSQL/JSON), JavaScript, Excel, Access, and Visual Basic. • Gained familiarity with SIS/ERP systems such as PeopleSoft and Ellucian (e.g., Banner, Colleague).
• Work on a portfolio of Undergraduate and Graduate clients. • Understand and define business requirements. Set deliverable and milestone timelines with clients, develop back-end data reporting from live applications, go through iterative QA testing to ensure clean data returned to clients. Document and standardize client data and information. Deploy variety of marketing campaigns in this fashion. • Request, receive, analyze, and process data to contact for campaigns. • Communicate with client. Schedule calls and meetings across internal teams and with clients. • Complete Ad hoc analysis, client data requests, reporting, deep dive analysis. Analyze different stages of the Higher Education Marketing funnel, including client enrollment data. • Work with College Admissions, Data Analysts, IT, Account teams, Project Managers, Strategic teams, and Creative teams. • Expertise in Excel, Access, SQL Server Management Studio, NoSQL, MongoDB, and internal software and programs. Use JavaScript, JSON, SQL, and Visual Basic. • Familiar with client systems like PeopleSoft, Ellucian products, etc.
Client Data Specialist (Data Analyst) at Royall & Company, The Advisory Board. • Worked with different departments, from Account teams to Business analysts and Creative teams, supporting internal and client needs, building customized applications and completing quality analysis. • Effective team member in important internal tasks when handling client data. Learned to understand, transform, and analyze client data from our client base. • Analyzed client enrollment data. • Gained experience in Mongo DB; learned to use JavaScript, JSON, and Visual Basic.
Participate in the LMR process; learn from the staff about training for corporate and non-profit leaders; and, make connections to some of the "movers and shakers" of central Virginia. Assist in the planning and implementation of the LMR monthly programs including coordination of services, greeting participants, assisting with program materials, and providing support for LMR staff.