Greater Paris Metropolitan Region
• Second-hand marketplace in Senegal, enabling users to buy and resell a wide range of products • Designed and implemented the business model and growth strategy • Legal structuring (SASU), treasury management and cash flow management • Business plan creation, pricing strategy and financial previsions (Forecast tool creation on excel) • Led the functional definition and coordination of the mobile application and website development • Developed and executed Jayco’s digital marketing strategy • Designed an Excel-based tracking system to manage client files and manage delivery operations • Established partnerships with local stakeholders to support logistics and market entry
• Contributing to the definition and implementation of pricing strategies for products entering the assortment. • Conducting pricing and margin analyses to support commercial performance and competitiveness • Supporting pricing simulations and scenario analysis to assist decision-making • Maintaining competitive price benchmarks and ensure consistency across pricing systems • Contributing to weekly pricing performance reporting and dashboard updates • Collaborating with buying, commercial and data teams to improve pricing processes
• Strengthened skills in strategic sales and client communication • Conducted international prospecting, identifying 40 qualified prospects and establishing contact with 30 of them • Delivered professional presentations for the prospects, achieving a high conversion rate (16.7%) • contributed to expanding the company’s international market presence
• Gained knowledge in budget planning and financial forecasting for real estate projects • Contributed to the preparation of financial and budgets projections • Assisted in financial reporting and project documentation