Dubai, United Arab Emirates
SKILL SUMMARY: • Dynamic professional with 16+ years of versatile experience in sales & business development covering Software & Hardware along with Cyber Security. • Primary customer & partner contact by being the subject matter expert “specialist”, utilize both knowledge & resources to plan & deliver short & long term account strategies that meet their requirements. • An effective leader, decision maker, accountable and responsible for a matured approach with proven expertise to work accurately and quickly prioritize, coordinate & consolidate tasks. • Proven capability to bring out the best in others while creating a healthy and friendly work environment, thus enhancing operational efficiency and optimizing resource while displaying management skills. • Systematic and organized with quick adaptability to changing trends and processes exceptional interpersonal and presentation skills, comprehensive problem detection/ solving abilities and a highly analytical bent of mind. Core Competencies: • Business Development • Distribution/ Channel Management • Training & Development • Customer Relationship Management • Cross Functional Team Coordination • Cloud Computing, Virtualization • Territory & Account Management • Product Management • Opportunity & Funnel Management • Managed Services • Channel CRM • Siebel CRM / PRM • Salesforce.com • Cyber Security • Authorised spokesperson, contributed to couple of articles about Channel Business & Marketing http://bit.ly/aA583N
Manage Egypt and Levant Channel Performance, Drive Channel Sellout, Inventory, Promos, Lead Channel Open Space Deals, Ensure Proper Marketing Execution, and Certification alignment. Proudly being recognized as HP Champion of the Quarter (Q2 FY12)
• Managing the HP Channel “Tier 2 – Resellers” in Gulf - Based in Dubai. • Selling, Forecasting and Managing HP Resellers Funnels & day-to-day ordering cycle from the HP Authorized Distributors • Teaming up with the HP account managers with regards to presenting HP solution and value proposition to the corporate, government and enterprise sectors involving: Servers (Blades/ ProLiants), Storage (NAS/ SAN / Automation), Virtualization, Workstations along with Printing Solutions (Balance Deployment & Security) along with Service Packs SLAs • Evaluate, Nominate and Co-ordinate the list of current and potential resellers that can join our Preferred Partners Programmes and be part of HP Channel Success and of course so that can join the innovative HP Rebate Programmes & have access to HP pool of marketing material and activities that can boost their sales and business • Guide and inspire the channel with the different marketing activities that HP designed to cater to the different channel customers' requirements • Be part of the HP Team in Building the trust between the Channel and HP Brand by being the link between the channel voice and the category managers. This task involve lots of listening to the channel issues with distis, service centers along with parallel imports as at the end of the day; HP is empowered by the strength of the Channel. • Guide the Channel through the right VOLUME / VALUE IPG Specializations so that they be competitive in their market
• Leading the Channel Marketing team across the Middle East when it comes to understanding and executing the HP Channel World Wide Marketing Strategies • Leading the Channel Marketing team across the Middle East on the marketing budget split, spending, ROI and the accuracy of the marketing activities execution process • Liaising with all HP Business Units (Servers, Storage, Printing, Personal Computing) regarding their value proposition and their priorities in order to reflect them across Channel Partner Marketing Plans • Manage the marketing Budget Split Per Country / Per Business Unit based on Revenues and Return on Investment (ROI) • Communicate and Negotiate the detailed budget and plans with my marketing team sitting at different locations in order to convey the same to the in-country account managers • Help the partners in determining what type of activity that is suitable for them (Above-The-Line, Below-The-Line, Through or Cross The-Line) • Liaise with Authorized PR Agent in terms of the major releases related to the Channel • Ensure that Channel Partners executes correctly the related activities and achieve the ROI expected from those activities • Leading the MSA (Marketing Services Agency) project in Middle East. The idea behind it is to ensure all marketing activities are properly executed as per HP Guidelines and avoid any marketing audit issues as some partners don't have the marketing resources and / or capabilities to execute professional campaigns or events. This project involved many task: • Liaising with the nominated agency and introduce them to the HP Channel, Systems, Processes, Strategies and Priorities • Liaising with HP legal and contracts dept. to ensure everything is well understood and defined for both parties • Leading the MSA team and introduced them to the HP Channel in many of the Middle East countries so that the channel can start working with them