Ian Davies

Helping organisations get their strategy, structure and decision-making right to enable great product experiences; former Head of Product, BBC iPlayer and alumnus of Perform (DAZN), ITV and AOL; Founder at Harmonic Track

Berkhamsted, England, United Kingdom

About

I'm an ambitious individual who is passionate about building great teams to deliver innovative, successful digital content propositions and products. Formerly Head of Product for BBC iPlayer, I've previously worked with leading brands like PERFORM (now DAZN), ITV, Press Association, EE (formerly Orange) and AOL, where I’ve led and inspired teams to create and grow direct-to-consumer digital products that have drawn significant, loyal and engaged audiences, across a range of content genres including entertainment, news, factual and sport - and business-to-business services.

Experience

  • Founder and Director at Harmonic Track Ltd
    Jan 2022 - Present · 4 yrs 7 mos

    Fractional Leadership and Consulting. We support a variety of organisations to thrive digitally, specialising in building effective and strategically aligned product capability for both small and large businesses. Our expertise spans across several key industries, with particular experience in Public Sector, Education, Sport, Streaming Media, Digital Publishing and Direct-to-Consumer Propositions We empower businesses to achieve their digital goals and excel in their respective markets, particuarly helping those business looking to scale, expand and optimise. We've been fortunate enough to support brands like GDS, FIFA, World Sailing, NBA Europe, Blue Light Card and the University of the Arts, London (UAL).

  • Current Consultancy Engagement at Government Digital Service
    Aug 2025 - Present · 1 yr

    Working into the Strategy and Portfolio function, currently supporting teams across Government Digital Service to progress a complex and exciting programme of development and innovation.

  • Consultancy Engagement at Create/Change
    Mar 2025 - May 2025 · 3 mos

    Consultant contributor supporting a rapid, high impact engagement with UoM to develop their digital customer experience strategy and future operating model.

  • Director of Product FIFA+ (Consultant) at FIFA
    Aug 2023 - Aug 2024 · 1 yr 1 mo

    Providing leadership, as a Consultant, to the teams driving the development of FIFA's fan-facing commercial digital property FIFA+ - offering live matches, highlights, exclusive content and access to FIFA World Cup archive footage, worldwide

  • Interim Director, Student Experience (Digital and Technology) at University of the Arts London
    Feb 2022 - Feb 2023 · 1 yr 1 mo

    Driving the digital transformation of UAL, through the development of strategy and practical approaches to execution.