Ian Richards

VP Marketing, Digital & CRM @ Browns Shoes Inc.

Canada

About

Experienced marketing leader with proven track record of building and leading great teams that deliver results. Extensive ecom P&L, digital, CRM and loyalty expertise in telco and retail.

Experience

  • Vice President Marketing & Digital at Browns Shoes Inc.
    Feb 2024 - Present · 2 yrs 5 mos

    Responsible for all marketing, ecom, CRM and loyalty teans and strategy. On senior leadership team with full ecom P&L accountability.

  • Founder at Everest Digital
    Nov 2023 - Sep 2025 · 1 yr 11 mos

    Everest Digital offers digital, marketing, CRM and analytics consulting services specializing in retail sector.

  • SVP Ecommerce & Performance Marketing at Indigo
    Sep 2021 - Feb 2024 · 2 yrs 6 mos

    Responsible for e-commerce P&L, market place, performance marketing, corporate sales and customer service.

  • Advisory Board Member at Customer Relationship Management Conference (CRMC)
    Aug 2016 - Jan 2022 · 5 yrs 6 mos

    Advisor Board Member and past presenter of the annual CRMC conference, the premier event for retail CRM and Marketing executives. The CRMC is held each Spring in beautiful downtown Chicago. Networking opportunities abound. Registration available at www.thecrmc.com Join the CRM and Retail discussion on the CRMC LinkedIn Group: https://www.linkedin.com/groups/860497

  • Groupe Dynamite (2 yrs 4 mos)
    • SVP Digital & CRM/Loyalty
      May 2020 - Sep 2021 · 1 yr 5 mos

      Responsible for e-commerce P&L, digital product strategy and development, UX, a/b testing and all aspects of CRM, loyalty and performance marketing (SEO, paid media, email, paid social, Google analytics).

    • VP Digital and Loyalty
      Jun 2019 - Apr 2020 · 11 mos