Greater Chicago Area
I build models that explain behavior. My work sits at the intersection of statistical rigor and market structure. I thoroughly enjoy mapping how value perception, demand logic, and positioning interact to either accelerate, freeze, or constrain growth. I specialize in: • Behavioral market research (qualitative & amp; quantitative) • Segmentation and perceptual territory mapping • Demand system and trend analysis • Upstream growth constraint diagnostics I am fluent in both Frequentist and Bayesian methods (SAS, SPSS, R, Python, Excel), and I work comfortably across CRM environments, web analytics systems, and applied experimentation frameworks. I hold certifications in GA4 and Google Search Ads. I use AI as a leverage tool, for exploratory analysis, research acceleration, data scraping, API integrations, and modeling workflows. While maintaining methodological discipline. Automation scales insight; rigor preserves it. When I was fourteen, I led cannabis education seminars in collaboration with the National Institute on Drug Abuse (NIDA). That work seems to have snowballed. Shaping my sustained interest in how demand systems evolve alongside cultural legitimacy, regulation, and commodified leisure markets. My focus is straightforward: Identify where value architecture, positioning, and behavioral reality misalign Repair those constraints before they surface in metrics.
First & foremost: Delivering Happiness!! Manage daily operations and a team of 4–12. Developed and implemented SOPs targeting this location's specific clientele: semiotic (semiolinguistic) positioning, service standards, operational consistency. Execute promotional events including festivals, discount campaigns, and social media content. Report directly on performance metrics.
Selected to consult with Recruitment Marketing on closing enrollments within target populations. Independently conducted a comparative study of Chicagoland universities' enrollment strategies and their efficacy.
On-set prop design and food styling for brand photography.